Insurance Agency • Lansing Michigan
For just $27, get a quick analysis comparing your Google Business Profile services with your website to see if they're aligned correctly. Perfect for testing before investing in larger reports. Usually delivered within a few hours, but always less than 24 hours in your email.
If you want to know what your competitors are doing with their website only, this will give you all of what your competitors are doing with their websites and provide a solution that you can add to your website to build up the things you are missing very quickly without rebuilding your website or paying a monthly cost for SEO.
Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.
Highlight: This is to fix both your Google Profile and your Website, the most robust solution.
This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the insurance agency industry in Lansing Michigan. With 463 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.
We're showing you the top 10 most common services your competitors are using. With 463 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.
This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:
It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.
The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.
Key Competitive Analysis Points:
| Company Name | Website | Open GBP | Reviews | Rating | # Categories | # Services | % Descriptions | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 3mi Competitors | 5mi Competitors |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Stark Agency Inc | Open Website | Open GBP | 90 | 5 | 41 | 0.0% | ✓ | — | ✓ | ✓ | ✓ | — | — | — | — | ✓ | 8 | 14 | |
| Rathbun Insurance | Open Website | Open GBP | 51 | 4 | 62 | 0.0% | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | — | ✓ | 8 | 16 | |
| L.A. Insurance | Open Website | Open GBP | 139 | 4 | 123 | 30.1% | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | — | 9 | 14 | |
| Diversified Insurance Group | Open Website | Open GBP | 35 | 2 | 53 | 0.0% | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | 8 | 15 | |
| Stop 1 Insurance Agency LLC | Open Website | Open GBP | 84 | 4 | 59 | 0.0% | ✓ | ✓ | ✓ | — | ✓ | ✓ | — | — | — | ✓ | 4 | 10 | |
| Logan Insurance Group | Open Website | Open GBP | 30 | 1 | 44 | 0.0% | ✓ | ✓ | ✓ | ✓ | — | — | — | — | — | — | 8 | 15 | |
| Payne Insurance Agency | Open Website | Open GBP | 31 | 4 | 48 | 0.0% | ✓ | — | — | — | ✓ | — | — | — | — | ✓ | 5 | 12 | |
| Stop 1 Insurance Agency #2 LLC | Open Website | Open GBP | 28 | 5 | 46 | 0.0% | ✓ | — | ✓ | — | — | ✓ | — | — | — | ✓ | 8 | 15 | |
| Auto-Owners Insurance Co | Open Website | Open GBP | 48 | 2 | 39 | 0.0% | ✓ | ✓ | ✓ | — | — | — | — | — | — | ✓ | 5 | 6 | |
| Farmers Insurance - Kyle Campbell | Open Website | Open GBP | 345 | 5 | 2 | 100.0% | — | — | — | — | — | — | — | — | — | — | 5 | 15 | |
| Harmon Insurance Group | Open Website | Open GBP | 87 | 1 | 7 | 0.0% | ✓ | ✓ | ✓ | ✓ | — | — | — | — | — | — | 6 | 15 | |
| Marc Nichols Insurance Agency | Open Website | Open GBP | 26 | 5 | 20 | 0.0% | ✓ | ✓ | — | — | ✓ | — | ✓ | — | — | ✓ | 10 | 15 | |
| Diversified Insurance Group | Open Website | Open GBP | 47 | 4 | 40 | 0.0% | ✓ | ✓ | ✓ | ✓ | ✓ | — | — | — | — | — | 8 | 15 | |
| Farmers Insurance : Alecia Klann Agency | Open Website | Open GBP | 202 | 6 | 10 | 0.0% | ✓ | ✓ | ✓ | ✓ | — | ✓ | ✓ | ✓ | ✓ | — | 4 | 5 | |
| David Chapman Agency | Open Website | Open GBP | 43 | 5 | 3 | 0.0% | — | — | — | — | ✓ | — | — | — | — | — | 6 | 9 | |
| Auto-Owners Insurance Home Office | Open Website | Open GBP | 150 | 4 | 32 | 0.0% | ✓ | ✓ | — | ✓ | — | — | ✓ | — | — | — | 6 | 7 | |
| Cam Ramirez - State Farm Insurance Agent | Open Website | Open GBP | 50 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 0 | 8 | |
| Farmers Insurance - Sarah Schafer | Open Website | Open GBP | 199 | 4 | 23 | 0.0% | ✓ | ✓ | ✓ | ✓ | — | ✓ | ✓ | ✓ | ✓ | — | 6 | 7 | |
| Insurance Agency | No Website | Open GBP | 4 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 4 | 6 | |
| Meiers Lombardini Lemanski Insurance | Open Website | Open GBP | 119 | 6 | 95 | 0.0% | ✓ | ✓ | ✓ | ✓ | — | ✓ | ✓ | ✓ | ✓ | ✓ | 4 | 9 | |
| L.A. Insurance | Open Website | Open GBP | 48 | 3 | 60 | 0.0% | ✓ | — | — | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | — | 9 | 14 | |
| Bubolz Insurance | Open Website | Open GBP | 18 | 4 | 48 | 0.0% | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | 8 | 15 | |
| Farmers Insurance - Dalton Davis | Open Website | Open GBP | 95 | 1 | 7 | 0.0% | ✓ | ✓ | — | ✓ | — | ✓ | ✓ | ✓ | ✓ | — | 2 | 4 | |
| Farmers Insurance - Dalton Davis | Open Website | Open GBP | 95 | 1 | 7 | 0.0% | ✓ | ✓ | — | ✓ | — | ✓ | ✓ | ✓ | ✓ | — | 2 | 4 |