Industry Analysis Report

Insurance Agency • Lansing Michigan

Total Businesses

24 analyzed in detail

Categories

12 different business types

Services

463 unique service offerings

Top Service

75.0% Auto insurance

Avg Rating

4.7 ★ average

Total Reviews

2,064 across all businesses
Top 10 Most Common Services
#1
Auto insurance
18 businesses (75.0%)
#2
Commercial insurance
15 businesses (62.5%)
#3
General liability insurance
14 businesses (58.3%)
#4
Life insurance
14 businesses (58.3%)
#5
Business Insurance
11 businesses (45.8%)
#6
Motorcycle insurance
11 businesses (45.8%)
#7
Property insurance
11 businesses (45.8%)
#8
Renter's insurance
10 businesses (41.7%)
#9
Boat & watercraft insurance
9 businesses (37.5%)
#10
Renters Insurance
8 businesses (33.3%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the insurance agency industry in Lansing Michigan. With 463 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 463 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Stark Agency Inc Open Website Open GBP 90 4.8 ★ 5 41 0.0% 8 14
Rathbun Insurance Open Website Open GBP 51 4.7 ★ 4 62 0.0% 8 16
L.A. Insurance Open Website Open GBP 139 4.5 ★ 4 123 30.1% 9 14
Diversified Insurance Group Open Website Open GBP 35 4.8 ★ 2 53 0.0% 8 15
Stop 1 Insurance Agency LLC Open Website Open GBP 84 4.4 ★ 4 59 0.0% 4 10
Logan Insurance Group Open Website Open GBP 30 5 ★ 1 44 0.0% 8 15
Payne Insurance Agency Open Website Open GBP 31 4.9 ★ 4 48 0.0% 5 12
Stop 1 Insurance Agency #2 LLC Open Website Open GBP 28 4.5 ★ 5 46 0.0% 8 15
Auto-Owners Insurance Co Open Website Open GBP 48 3.6 ★ 2 39 0.0% 5 6
Farmers Insurance - Kyle Campbell Open Website Open GBP 345 5 ★ 5 2 100.0% 5 15
Harmon Insurance Group Open Website Open GBP 87 4.8 ★ 1 7 0.0% 6 15
Marc Nichols Insurance Agency Open Website Open GBP 26 4.8 ★ 5 20 0.0% 10 15
Diversified Insurance Group Open Website Open GBP 47 5 ★ 4 40 0.0% 8 15
Farmers Insurance : Alecia Klann Agency Open Website Open GBP 202 5 ★ 6 10 0.0% 4 5
David Chapman Agency Open Website Open GBP 43 4.4 ★ 5 3 0.0% 6 9
Auto-Owners Insurance Home Office Open Website Open GBP 150 3.5 ★ 4 32 0.0% 6 7
Cam Ramirez - State Farm Insurance Agent Open Website Open GBP 50 5 ★ 1 0 0% 0 8
Farmers Insurance - Sarah Schafer Open Website Open GBP 199 4.9 ★ 4 23 0.0% 6 7
Insurance Agency No Website Open GBP 4 5 ★ 1 0 0% 4 6
Meiers Lombardini Lemanski Insurance Open Website Open GBP 119 4.9 ★ 6 95 0.0% 4 9
L.A. Insurance Open Website Open GBP 48 4.6 ★ 3 60 0.0% 9 14
Bubolz Insurance Open Website Open GBP 18 4.5 ★ 4 48 0.0% 8 15
Farmers Insurance - Dalton Davis Open Website Open GBP 95 4.9 ★ 1 7 0.0% 2 4
Farmers Insurance - Dalton Davis Open Website Open GBP 95 4.9 ★ 1 7 0.0% 2 4

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