Industry Analysis Report

Chiropractor • Lansing Michigan

Generated on May 06, 2026

Total Businesses

24 analyzed in detail

Categories

12 different business types

Services

157 unique service offerings

Top Service

12.5% Plantar Fasciitis Tr...

Avg Rating

4.9 ★ average

Total Reviews

3,456 across all businesses
Top 10 Most Common Services
#1
Plantar Fasciitis Treatment
3 businesses (12.5%)
#2
Chiropractic Care
2 businesses (8.3%)
#3
Massage Therapy
2 businesses (8.3%)
#4
Pregnancy Care
2 businesses (8.3%)
#5
Custom Massage Therapy
2 businesses (8.3%)
#6
Deep Tissue Massage
2 businesses (8.3%)
#7
Chronic Pain Relief Massage
2 businesses (8.3%)
#8
Acute Pain Massage
2 businesses (8.3%)
#9
Muscle Fatigue Massage
2 businesses (8.3%)
#10
Muscular Flexibility Massage
2 businesses (8.3%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the chiropractor industry in Lansing Michigan. With 157 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 157 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Innate Chiropractic Center Open Website Open GBP 258 5 ★ 1 0 0% 2 5
Rassel-Daigneault Holistic Health Center Open Website Open GBP 386 4.8 ★ 1 5 100.0% 6 11
Lansing Chiropractic Open Website Open GBP 201 4.9 ★ 2 0 0% 6 7
Truecare Chiropractic & Wellness Open Website Open GBP 219 4.9 ★ 5 5 20.0% 3 13
Delta Chiropractic Center Open Website Open GBP 427 4.9 ★ 2 7 100.0% 6 7
Cornerstone Chiropractic and Massage Open Website Open GBP 136 5 ★ 2 65 0.0% 7 11
Dallas Chiropractic Relief Center Open Website Open GBP 149 4.9 ★ 2 0 0% 2 16
North Star Chiropractic Open Website Open GBP 82 5 ★ 1 0 0% 5 10
Moore Life Health and Healing Open Website Open GBP 122 4.9 ★ 6 1 0.0% 5 12
Delhi Chiropractic PLLC Open Website Open GBP 10 5 ★ 1 0 0% 0 5
Top Notch Chiropractic Open Website Open GBP 202 4.9 ★ 1 0 0% 5 9
Divine Spine Chiropractic Wellness Center Open Website Open GBP 384 5 ★ 1 0 0% 8 15
Gilead Healing Center Open Website Open GBP 131 4.8 ★ 3 4 0.0% 6 7
Total Health Chiropractic of East Lansing Open Website Open GBP 98 4.9 ★ 1 0 0% 7 12
Tarry Chiropractic Open Website Open GBP 18 4.8 ★ 2 0 0% 6 7
The Joint Chiropractic Open Website Open GBP 1 7 100.0% 6 10
Providence Family Chiropractic Open Website Open GBP 42 5 ★ 2 0 0% 6 8
In His Hands Family Chiropractic Open Website Open GBP 12 5 ★ 1 6 66.7% 7 9
East Lansing Chiropractic Clinic Open Website Open GBP 10 5 ★ 2 0 0% 6 7
Infinity Chiropractic Center Open Website Open GBP 32 4.7 ★ 1 0 0% 6 12
Para Health Massage Open Website Open GBP 51 4.9 ★ 1 49 100.0% 4 7
Para Health Massage Open Website Open GBP 51 4.9 ★ 1 49 100.0% 4 7
Spartan Family Chiropractic Pc Open Website Open GBP 257 4.9 ★ 1 12 100.0% 5 6
Holt Chiropractic Open Website Open GBP 178 4.9 ★ 1 0 0% 2 5

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