Industry Analysis Report

Insurance Agency • Boise Idaho

Total Businesses

24 analyzed in detail

Categories

14 different business types

Services

534 unique service offerings

Top Service

70.8% Renters Insurance

Avg Rating

4.8 ★ average

Total Reviews

4,978 across all businesses
Top 10 Most Common Services
#1
Renters Insurance
17 businesses (70.8%)
#2
Auto insurance
15 businesses (62.5%)
#3
Health insurance
14 businesses (58.3%)
#4
Commercial insurance
13 businesses (54.2%)
#5
General liability insurance
13 businesses (54.2%)
#6
Life insurance
12 businesses (50.0%)
#7
Motorcycle insurance
12 businesses (50.0%)
#8
Car Insurance
12 businesses (50.0%)
#9
Boat Insurance
11 businesses (45.8%)
#10
Condo Insurance
11 businesses (45.8%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the insurance agency industry in Boise Idaho. With 534 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 534 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Inszone Insurance Services No Website Open GBP 285 4.9 ★ 1 59 8.5% 8 14
Hartley Insurance, Inc. Open Website Open GBP 328 4.9 ★ 10 91 0.0% 8 19
Freeway Insurance Open Website Open GBP 634 4.7 ★ 6 27 100.0% 16 20
Associated Insurance Services Open Website Open GBP 65 5 ★ 1 67 0.0% 14 17
Insurance Services of Idaho, LLC Open Website Open GBP 48 4.2 ★ 6 42 0.0% 11 16
Fuhriman Insurance Open Website Open GBP 41 4.7 ★ 6 37 0.0% 3 11
Idaho Insurance Agency LLC Open Website Open GBP 54 4.9 ★ 1 20 0.0% 1 7
Marsh McLennan Agency Open Website Open GBP 49 4.8 ★ 1 19 0.0% 12 15
Fredriksen Health Insurance Open Website Open GBP 619 5 ★ 3 20 0.0% 13 20
Monte Folsom - State Farm Insurance Agent Open Website Open GBP 590 5 ★ 5 42 14.3% 14 20
Brayden Nielson - State Farm Insurance Agent Open Website Open GBP 484 5 ★ 5 54 51.9% 14 17
Intermountain Agency Inc. Open Website Open GBP 11 5 ★ 4 24 0.0% 14 19
Kimberly Shurtleff - State Farm Insurance Agent Open Website Open GBP 191 4.9 ★ 6 87 35.6% 15 21
Richardson Insurance Open Website Open GBP 77 4.9 ★ 8 25 0.0% 1 5
Mike Kistler - State Farm Insurance Agent Open Website Open GBP 391 4.9 ★ 5 61 70.5% 14 17
Christensen and Associates Open Website Open GBP 38 5 ★ 6 77 58.4% 14 19
Higgins & Rutledge Insurance, Inc. Open Website Open GBP 11 4.8 ★ 1 34 0.0% 13 21
Cody Walgamott - State Farm Insurance Agent Open Website Open GBP 140 5 ★ 5 61 67.2% 8 10
Matt Faller Medicare Insurance Open Website Open GBP 290 5 ★ 4 14 0.0% 3 12
Idaho Farm Bureau Insurance Open Website Open GBP 83 4.2 ★ 5 83 0.0% 8 20
Eric Jeglum: Allstate Insurance Open Website Open GBP 282 4.7 ★ 8 17 0.0% 8 15
Amy Gatherum: Allstate Insurance Open Website Open GBP 103 4.6 ★ 7 13 100.0% 2 9
Alex Salinas - Idaho Farm Bureau Insurance Agent Open Website Open GBP 82 4.9 ★ 8 6 0.0% 15 17
Alex Salinas - Idaho Farm Bureau Insurance Agent Open Website Open GBP 82 4.9 ★ 8 6 0.0% 15 17

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