Industry Analysis Report

Wedding planner • Lansing Michigan

Generated on May 09, 2026

Total Businesses

24 analyzed in detail

Categories

26 different business types

Services

363 unique service offerings

Top Service

37.5% Anniversary party pl...

Avg Rating

4.9 ★ average

Total Reviews

1,071 across all businesses
Top 10 Most Common Services
#1
Anniversary party planning
9 businesses (37.5%)
#2
Corporate and conference
9 businesses (37.5%)
#3
Weddings
9 businesses (37.5%)
#4
Baby shower planning
7 businesses (29.2%)
#5
Birthday party planning
7 businesses (29.2%)
#6
Retirement party planning
7 businesses (29.2%)
#7
Corporate events
7 businesses (29.2%)
#8
Wedding and engagement
7 businesses (29.2%)
#9
Event decor design
6 businesses (25.0%)
#10
Quinceanera
6 businesses (25.0%)
Industry Insights & Competitive Analysis
Quick Snap Report
Get Quick Snap $27

For just $27, get a quick analysis comparing your Google Business Profile services with your website to see if they're aligned correctly. Perfect for testing before investing in larger reports. Usually delivered within a few hours, but always less than 24 hours in your email.

Website Guru Report
Get Website Guru Report

If you want to know what your competitors are doing with their website only, this will give you all of what your competitors are doing with their websites and provide a solution that you can add to your website to build up the things you are missing very quickly without rebuilding your website or paying a monthly cost for SEO.

LPRAudit.com Report
Get LPR Audit Report

Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the wedding planner industry in Lansing Michigan. With 363 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 363 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
All Grand Events + Floral Open Website Open GBP 88 5 ★ 5 60 1.7% 1 3
The Venue by Eleven 11 Events, LLC Open Website Open GBP 61 4.9 ★ 9 11 0.0% 2 6
Copper Moon Open Website Open GBP 39 4.6 ★ 1 0 0% 5 8
1945 Event Co. Open Website Open GBP 104 5 ★ 2 50 0.0% 3 3
White Flamingo Events Open Website Open GBP 32 5 ★ 3 15 0.0% 0 0
The Hidden Gem Event Venue Open Website Open GBP 110 4.8 ★ 1 4 100.0% 0 0
Bashes by Barbie, LLC Open Website Open GBP 6 4.5 ★ 5 17 0.0% 5 8
Ceremonies By Carmen Open Website Open GBP 3 5 ★ 1 2 0.0% 2 3
Catering in Lansing | Amayesing Graze Open Website Open GBP 32 4.9 ★ 9 0 0% 5 7
The Windsor Room Open Website Open GBP 75 4.9 ★ 2 15 100.0% 0 0
Sage Events Open Website Open GBP 11 5 ★ 2 21 0.0% 3 3
The Sweetest Events LLC - Event Decor & Rentals Open Website Open GBP 10 4.5 ★ 7 50 0.0% 0 0
Socially Yours Linen and Events Open Website Open GBP 20 5 ★ 2 5 0.0% 5 8
Stellableu Designs Open Website Open GBP 58 4.9 ★ 2 36 0.0% 1 5
An Affair to Remember Catering Open Website Open GBP 36 4.9 ★ 1 18 0.0% 2 6
Professional Party Planner No Website Open GBP 12 4.7 ★ 3 16 0.0% 3 3
Morton's Fine Catering Open Website Open GBP 82 4.7 ★ 3 0 0% 5 7
Luvone's Beautiful Occasions No Website Open GBP 22 4.8 ★ 1 46 0.0% 0 0
Infinity Play Entertainment, LLC Open Website Open GBP 33 5 ★ 1 64 4.7% 0 0
Events 2 Envy by Sonia Open Website Open GBP 22 4.8 ★ 2 13 0.0% 3 3
Color Me Fancy Events Open Website Open GBP 59 5 ★ 2 24 50.0% 0 0
Elegant Visions Event Planning & Draping Designs Open Website Open GBP 49 5 ★ 3 7 0.0% 0 0
The Cadillac Room Open Website Open GBP 98 4.5 ★ 1 0 0% 5 7
Fashionable Moments Open Website Open GBP 9 5 ★ 5 30 13.3% 0 0

🔓 Learn More at LPRAudit.com

Get the data for your company with the Full LPRAudit.com Report and tools, the Website Guru Report, or the basic Comparing your services on your Google Business with your Website only in our Quick Snapshot report.

Learn More →