Industry Analysis Report

Wood Flooring • Lansing Michigan

Generated on May 05, 2026

Total Businesses

24 analyzed in detail

Categories

25 different business types

Services

252 unique service offerings

Top Service

12.5% Wood floor refinishi...

Avg Rating

4.7 ★ average

Total Reviews

1,468 across all businesses
Top 10 Most Common Services
#1
Wood floor refinishing
3 businesses (12.5%)
#2
Wood floor restoration
3 businesses (12.5%)
#3
Floor polishing
2 businesses (8.3%)
#4
Floor refinishing
2 businesses (8.3%)
#5
Floor repairs & maintenance
2 businesses (8.3%)
#6
Repair flooring
2 businesses (8.3%)
#7
Wood floor installation
2 businesses (8.3%)
#8
Wood floor repairs
2 businesses (8.3%)
#9
Laminate Flooring
2 businesses (8.3%)
#10
Recoating hardwood floors
2 businesses (8.3%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the wood flooring industry in Lansing Michigan. With 252 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 252 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Budget Flooring Open Website Open GBP 66 4.9 ★ 1 0 0% 2 6
Lansing Flooring Supplies Open Website Open GBP 76 4.8 ★ 1 0 0% 5 8
Flooring Floor Store Open Website Open GBP 7 5 ★ 4 0 0% 3 10
Budget Flooring No Website Open GBP 56 4.4 ★ 2 0 0% 2 6
Maloney Carpet One Floor & Home Open Website Open GBP 84 4.7 ★ 5 0 0% 5 7
Rycus Flooring Open Website Open GBP 30 4.6 ★ 4 0 0% 6 11
American Flooring Lansing Open Website Open GBP 107 4.6 ★ 8 0 0% 2 3
Budget Flooring Open Website Open GBP 7 5 ★ 1 0 0% 2 6
Carpet Studio Flooring America Open Website Open GBP 161 4.8 ★ 10 0 0% 0 6
American Flooring Holt Open Website Open GBP 211 4.8 ★ 7 6 0.0% 4 8
Mid Michigan Floor Coverings Open Website Open GBP 173 5 ★ 2 1 0.0% 0 0
Mr. Natural Open Website Open GBP 14 4.5 ★ 1 0 0% 1 2
McDowell’s Hardwood Floors Open Website Open GBP 25 4.7 ★ 3 29 0.0% 1 1
Heritage Flooring LLC No Website Open GBP 10 4.6 ★ 1 0 0% 6 10
Discount Carpet Warehouse Open Website Open GBP 50 4.5 ★ 5 0 0% 1 5
Floressence Surfaces Flooring Outlet Open Website Open GBP 10 4.3 ★ 1 0 0% 5 11
American Flooring Outlet Open Website Open GBP 5 4.4 ★ 1 0 0% 6 10
American Flooring Dewitt Open Website Open GBP 16 4.8 ★ 7 0 0% 1 2
Danmark Flooring Open Website Open GBP 26 4.8 ★ 2 0 0% 1 3
American Flooring Open Website Open GBP 92 4.7 ★ 5 0 0% 1 2
Mr. Sandless Floor Refinishing Michigan Open Website Open GBP 126 5 ★ 5 179 100.0% 0 0
Miller's Wood Floors Open Website Open GBP 6 4.3 ★ 1 17 0.0% 0 0
Williams Carpet Open Website Open GBP 24 4.6 ★ 6 0 0% 1 2
MPC Cashway Lumber & Builders Studio - Lansing Open Website Open GBP 86 4.7 ★ 9 35 0.0% 2 5

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