Industry Analysis Report

Insurance Agency • Bismarck North Dakota

Total Businesses

25 analyzed in detail

Categories

17 different business types

Services

356 unique service offerings

Top Service

52.0% Auto insurance

Avg Rating

4.7 ★ average

Total Reviews

1,113 across all businesses
Top 10 Most Common Services
#1
Auto insurance
13 businesses (52.0%)
#2
General liability insurance
9 businesses (36.0%)
#3
Term life insurance
7 businesses (28.0%)
#4
Renters Insurance
7 businesses (28.0%)
#5
Commercial insurance
7 businesses (28.0%)
#6
Life insurance
7 businesses (28.0%)
#7
Property insurance
7 businesses (28.0%)
#8
Renter's insurance
7 businesses (28.0%)
#9
Motorcycle insurance
6 businesses (24.0%)
#10
Whole life insurance
6 businesses (24.0%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 25 businesses reveals critical competitive intelligence for the insurance agency industry in Bismarck North Dakota. With 356 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 356 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Steffes Agency Open Website Open GBP 39 4.5 ★ 5 10 0.0% 16 24
A & M Insurance Agency Open Website Open GBP 36 4.6 ★ 4 17 0.0% 14 23
Farmers Insurance - Kyle Herman Open Website Open GBP 136 4.9 ★ 5 2 100.0% 24 24
Bain Agency Open Website Open GBP 38 4.6 ★ 2 63 0.0% 23 24
Gateway Insurance Open Website Open GBP 24 5 ★ 3 5 0.0% 14 24
Roberta Storm - State Farm Insurance Agent Open Website Open GBP 228 4.9 ★ 6 70 48.6% 22 24
Renae Haug - State Farm Insurance Agent Open Website Open GBP 120 4.9 ★ 5 42 42.9% 23 24
Farmers Insurance - Tamie Schmidt Open Website Open GBP 51 4.8 ★ 5 2 100.0% 22 24
Professional Insurance Services Open Website Open GBP 41 4.7 ★ 4 56 0.0% 16 24
Kramer Agency Open Website Open GBP 25 4.4 ★ 6 71 0.0% 20 24
Terry Richter - State Farm Insurance Agent Open Website Open GBP 59 4.2 ★ 5 7 42.9% 21 24
Cottingham Insurance Agency Open Website Open GBP 23 4.4 ★ 7 15 0.0% 24 24
Sherry Morris Agency LLC American Family Insurance Open Website Open GBP 12 4.6 ★ 4 4 0.0% 20 24
Mathew Scheetz - Nodak Insurance Agency Open Website Open GBP 12 5 ★ 1 6 0.0% 23 24
Farmers Union Insurance: Geer - Hruby - Ressler Agency Open Website Open GBP 10 4.6 ★ 1 0 0% 21 24
Pat Stocking: Allstate Insurance Open Website Open GBP 35 4.5 ★ 7 13 100.0% 21 24
Shane Splonskowski Agency Inc American Family Insurance Open Website Open GBP 42 4.9 ★ 1 21 0.0% 20 24
Family Mutual Insurance Company Open Website Open GBP 4 4.5 ★ 1 17 0.0% 18 24
Karen Berger-Nodak Insurance Agency Open Website Open GBP 11 5 ★ 1 12 0.0% 23 24
Tom Reim Agency - Life Insurance, Long-Term Care, Annuities Open Website Open GBP 72 5 ★ 6 76 56.6% 21 24
Farmers Insurance - Lyndon Mertz Open Website Open GBP 6 4.3 ★ 6 0 0% 11 23
Farmers Union Insurance: Ryan Schnell Agency Open Website Open GBP 24 4.9 ★ 5 29 0.0% 23 24
Farmers Insurance - Christopher Fenster Open Website Open GBP 11 4.6 ★ 5 2 100.0% 21 24
Eric Buchholz American Family Insurance Open Website Open GBP 8 5 ★ 1 2 0.0% 22 24
Kayla Small Agency & Associates LLC American Family Insurance Open Website Open GBP 46 4.8 ★ 8 4 0.0% 21 24

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