Industry Analysis Report

Men's Health • Lansing Michigan

Generated on May 07, 2026

Total Businesses

25 analyzed in detail

Categories

57 different business types

Services

1189 unique service offerings

Top Service

20.0% Haircut

Avg Rating

4.6 ★ average

Total Reviews

3,854 across all businesses
Top 10 Most Common Services
#1
Haircut
5 businesses (20.0%)
#2
Beard trim
4 businesses (16.0%)
#3
Hair shape up
4 businesses (16.0%)
#4
Shave
4 businesses (16.0%)
#5
Straight razor shave
4 businesses (16.0%)
#6
Buzz cut
3 businesses (12.0%)
#7
Curly hair
3 businesses (12.0%)
#8
Head shave
3 businesses (12.0%)
#9
Kids' cuts
3 businesses (12.0%)
#10
Long haircut
3 businesses (12.0%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 25 businesses reveals critical competitive intelligence for the men's health industry in Lansing Michigan. With 1189 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 1189 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
MesoHealth Open Website Open GBP 36 5 ★ 2 10 0.0% 11 19
Low T Michigan Open Website Open GBP 10 5 ★ 1 5 0.0% 11 19
Cutting Edge Vasectomy - No Needle/No Scalpel Open Website Open GBP 26 5 ★ 3 2 50.0% 1 6
RegenCen: Dr. Gustav Lo, MD Open Website Open GBP 8 5 ★ 9 40 100.0% 7 19
True Health Solutions Clinic Open Website Open GBP 20 4.8 ★ 4 928 0.3% 16 18
Manscape Hair Co. Open Website Open GBP 150 5 ★ 4 59 0.0% 17 18
Safe Med Spa Lansing Open Website Open GBP 82 4.6 ★ 5 6 0.0% 2 11
The Center for Optimal Health Open Website Open GBP 21 4.6 ★ 2 0 0% 18 18
Aqua Aesthetics and Wellness Open Website Open GBP 384 5 ★ 9 64 48.4% 16 18
University of Michigan Health - Sparrow Hospital Open Website Open GBP 956 2.3 ★ 1 0 0% 14 22
Another Look Hair Institute Open Website Open GBP 59 4.9 ★ 9 8 0.0% 16 18
Another Planet Barber Company Open Website Open GBP 582 4.9 ★ 1 27 0.0% 2 11
The Elite Health Practice Open Website Open GBP 71 4.5 ★ 1 12 100.0% 0 1
David P. Nebbeling, D.O. - Advanced Osteopathic Health Open Website Open GBP 22 4.3 ★ 4 0 0% 2 12
Loyalty Barbershop Open Website Open GBP 280 4.8 ★ 1 19 0.0% 13 22
Omar's Show Bar Open Website Open GBP 81 3.4 ★ 1 0 0% 11 22
East Side Barbershop Open Website Open GBP 140 4.9 ★ 1 19 0.0% 13 22
LifeStance Therapists & Psychiatrists East Lansing Open Website Open GBP 310 4.7 ★ 10 6 100.0% 12 19
LaserAway East Lansing Open Website Open GBP 40 4.9 ★ 6 36 100.0% 17 18
Dr. Manuel E. Garcia Open Website Open GBP 10 4.4 ★ 2 0 0% 11 19
Pure Options Lansing Midtown Dispensary Open Website Open GBP 414 4.5 ★ 1 0 0% 13 22
Moss Man Smoothies, Herbs & More Open Website Open GBP 23 5 ★ 9 0 0% 18 23
Gemini waxing co Open Website Open GBP 54 5 ★ 2 24 0.0% 14 22
The Hair Den No Website Open GBP 39 4.7 ★ 1 0 0% 13 22
Plush1978.INC Barbershop No Website Open GBP 36 4.8 ★ 1 0 0% 2 11

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