Industry Analysis Report

Water & Fire Restoration • Lansing Michigan

Total Businesses

23 analyzed in detail

Categories

25 different business types

Services

907 unique service offerings

Top Service

52.2% Water damage-related...

Avg Rating

4.5 ★ average

Total Reviews

2,597 across all businesses
Top 10 Most Common Services
#1
Water damage-related cleanup & repair
12 businesses (52.2%)
#2
Fire damage cleanup & repair
11 businesses (47.8%)
#3
Water damage-related mold removal
10 businesses (43.5%)
#4
Sewage cleanup
9 businesses (39.1%)
#5
Water Extraction
8 businesses (34.8%)
#6
Mold Remediation
8 businesses (34.8%)
#7
Odor Removal
7 businesses (30.4%)
#8
Mold inspection
7 businesses (30.4%)
#9
Emergency Restoration
6 businesses (26.1%)
#10
Carpet Cleaning
6 businesses (26.1%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the water & fire restoration industry in Lansing Michigan. With 907 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 907 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
SERVPRO of East Lansing / Haslett Open Website Open GBP 72 4.7 ★ 9 209 100.0% 3 8
McCardel Restoration, LLC Open Website Open GBP 94 4.3 ★ 3 77 61.0% 3 7
Sunrise Cleaning & Construction Services Open Website Open GBP 47 4 ★ 2 7 0.0% 2 10
UCF Restoration Open Website Open GBP 24 5 ★ 1 59 0.0% 3 7
911 Restoration of Lansing Open Website Open GBP 5 3.6 ★ 5 91 48.4% 4 11
BELFOR Property Restoration Open Website Open GBP 13 3.8 ★ 1 45 0.0% 3 8
616 Restore, Inc. Open Website Open GBP 58 4.2 ★ 4 28 0.0% 0 0
Bel Company Open Website Open GBP 4 5 ★ 3 55 0.0% 2 7
Palmer Construction No Website Open GBP 1 5 ★ 1 25 0.0% 6 8
Restoration 1 of East Lansing Open Website Open GBP 34 5 ★ 5 56 0.0% 2 3
Modernistic Open Website Open GBP 904 4.7 ★ 8 130 99.2% 0 3
Camelot Emergency Water Removal Open Website Open GBP 306 4.9 ★ 3 54 14.8% 1 9
M&M Restoration Open Website Open GBP 23 5 ★ 1 12 0.0% 2 7
Your Home Solution Experts Open Website Open GBP 489 4.9 ★ 1 25 0.0% 3 10
Rapid Mold Removal, LLC Open Website Open GBP 314 4.2 ★ 1 18 0.0% 0 6
Mid-Michigan Mold Solutions No Website Open GBP 13 4.8 ★ 1 16 0.0% 0 2
Michigan Clean Air Solutions LLC Open Website Open GBP 45 5 ★ 4 6 0.0% 2 6
BOARDUP Open Website Open GBP 1 5 ★ 2 44 0.0% 4 9
SERVPRO of Jackson, SE Ingham County Open Website Open GBP 3 5 ★ 9 212 100.0% 1 3
ACE Cleaning & Restoration Open Website Open GBP 49 4.5 ★ 8 6 0.0% 4 13
ACE Cleaning & Restoration Open Website Open GBP 49 4.5 ★ 8 6 0.0% 4 13
1-800 Water Damage of Jackson & Lansing Open Website Open GBP 3 2.3 ★ 2 110 0.0% 0 0
Clean Team USA Open Website Open GBP 46 4.1 ★ 5 119 0.0% 3 10

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