Industry Analysis Report

Insurance Agency • Memphis Tennessee

Generated on May 06, 2026

Total Businesses

25 analyzed in detail

Categories

12 different business types

Services

298 unique service offerings

Top Service

32.0% Auto insurance

Avg Rating

4.7 ★ average

Total Reviews

2,447 across all businesses
Top 10 Most Common Services
#1
Auto insurance
8 businesses (32.0%)
#2
General liability insurance
6 businesses (24.0%)
#3
Life insurance
5 businesses (20.0%)
#4
Commercial Auto Insurance
5 businesses (20.0%)
#5
Homeowners Insurance
5 businesses (20.0%)
#6
Motorcycle Insurance
5 businesses (20.0%)
#7
Health insurance
5 businesses (20.0%)
#8
Auto Insurance / Seguro de Auto
4 businesses (16.0%)
#9
Car Insurance / Seguro de Carro
4 businesses (16.0%)
#10
Motorcycle Insurance / Seguro de Motocicleta
4 businesses (16.0%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

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Why This Data is Important for Your Business

This comprehensive analysis of 25 businesses reveals critical competitive intelligence for the insurance agency industry in Memphis Tennessee. With 298 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 298 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Acceptance Insurance Open Website Open GBP 181 4.7 ★ 6 27 100.0% 2 4
Fields Insurance Open Website Open GBP 209 4.9 ★ 10 67 0.0% 3 7
Freeway Insurance Open Website Open GBP 104 4.9 ★ 6 27 100.0% 3 9
Mutual Insurance Company No Website Open GBP 20 5 ★ 1 8 0.0% 2 5
Affordable CB Auto Insurance Memphis TN No Website Open GBP 11 5 ★ 1 2 0.0% 1 6
Direct Auto Insurance Open Website Open GBP 201 4.7 ★ 5 9 100.0% 4 7
Collier Insurance Open Website Open GBP 21 4.4 ★ 4 0 0% 4 7
iCover Insurance Open Website Open GBP 13 4.9 ★ 1 12 0.0% 4 6
Affordable Insurance Agency Open Website Open GBP 18 4.7 ★ 3 49 8.2% 3 3
RiskGuard Sr22 Insurance Agency Tennessee No Website Open GBP 14 4.7 ★ 2 13 84.6% 6 7
Acceptance Insurance Open Website Open GBP 257 4.8 ★ 6 27 100.0% 2 4
Casualty Insurance Agency, TN No Website Open GBP 12 4.8 ★ 2 0 0% 4 8
Sneed Insurance Open Website Open GBP 45 4.9 ★ 1 56 0.0% 3 6
Crye-Leike Insurance Agency Open Website Open GBP 41 4.9 ★ 7 98 0.0% 2 10
Acceptance Insurance Open Website Open GBP 400 4.9 ★ 6 27 100.0% 2 4
Insurance Agency Tennessee No Website Open GBP 6 5 ★ 1 5 0.0% 4 9
Memphis Home Insurance Solutions Open Website Open GBP 11 5 ★ 1 17 0.0% 3 6
Swaffer Open Website Open GBP 19 4.8 ★ 2 0 0% 3 4
Memphis General Auto Insurance Company Open Website Open GBP 2 1.5 ★ 3 0 0% 4 7
Globe Life Liberty National Division: Terah Mims Agency Open Website Open GBP 143 4.9 ★ 2 13 100.0% 3 12
Bankers Life Open Website Open GBP 15 4.5 ★ 4 4 100.0% 1 4
Bankers Life Open Website Open GBP 15 4.5 ★ 4 4 100.0% 1 4
Lofton Wells Insurance Open Website Open GBP 196 4.8 ★ 6 4 0.0% 2 3
Tennessee Medicare Guidance Open Website Open GBP 58 5 ★ 1 13 0.0% 1 8
Direct Auto Insurance Open Website Open GBP 435 4.9 ★ 5 9 100.0% 4 7

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