Industry Analysis Report

Plumber • Lansing Michigan

Generated on May 04, 2026

Total Businesses

27 analyzed in detail

Categories

30 different business types

Services

1166 unique service offerings

Top Service

63.0% Plumbing pipe repair

Avg Rating

4.7 ★ average

Total Reviews

15,510 across all businesses
Top 10 Most Common Services
#1
Plumbing pipe repair
17 businesses (63.0%)
#2
Drain cleaning
16 businesses (59.3%)
#3
Faucet installation
16 businesses (59.3%)
#4
Water heater repair
16 businesses (59.3%)
#5
Plumbing leak detection
15 businesses (55.6%)
#6
Toilet repair
15 businesses (55.6%)
#7
Water heater installation
15 businesses (55.6%)
#8
Sewer repair
14 businesses (51.9%)
#9
Shower repair
14 businesses (51.9%)
#10
Faucet repair
13 businesses (48.1%)
Industry Insights & Competitive Analysis
Quick Snap Report
Get Quick Snap $27

For just $27, get a quick analysis comparing your Google Business Profile services with your website to see if they're aligned correctly. Perfect for testing before investing in larger reports. Usually delivered within a few hours, but always less than 24 hours in your email.

Website Guru Report
Get Website Guru Report

If you want to know what your competitors are doing with their website only, this will give you all of what your competitors are doing with their websites and provide a solution that you can add to your website to build up the things you are missing very quickly without rebuilding your website or paying a monthly cost for SEO.

LPRAudit.com Report
Get LPR Audit Report

Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 27 businesses reveals critical competitive intelligence for the plumber industry in Lansing Michigan. With 1166 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 1166 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Michigan Plumbing Open Website Open GBP 2943 4.8 ★ 1 12 0.0% 2 5
Miteff Plumbing, LLC Open Website Open GBP 91 4.8 ★ 4 31 0.0% 5 17
Allen's Plumbing Sewer and Drain Cleaning Services No Website Open GBP 256 4.8 ★ 1 20 0.0% 7 17
Roto-Rooter Plumbing & Water Cleanup Open Website Open GBP 893 4.5 ★ 8 118 57.6% 3 12
Roger the Plumber LLC Open Website Open GBP 85 5 ★ 2 61 6.6% 4 15
Meridian Heating, Cooling, Plumbing & Electrical Open Website Open GBP 1853 4.8 ★ 9 146 100.0% 0 4
American Plumbing Open Website Open GBP 101 4.6 ★ 2 61 0.0% 7 16
Family Rooter Plumbing Open Website Open GBP 54 5 ★ 2 28 10.7% 2 12
Michigan Drain Open Website Open GBP 465 5 ★ 5 32 0.0% 3 4
WHITNEY SERVICES Open Website Open GBP 332 4.5 ★ 7 94 0.0% 10 14
American Rooter Open Website Open GBP 85 4.9 ★ 1 0 0% 10 15
Service Professor Open Website Open GBP 1767 4.9 ★ 5 83 37.3% 2 4
Armored Plumbing and Drain Cleaning Open Website Open GBP 72 4.8 ★ 4 50 0.0% 8 13
Rooter Guy Drain Cleaning Open Website Open GBP 322 5 ★ 3 31 0.0% 8 13
Vredevoogd Heating & Cooling Open Website Open GBP 2495 4.9 ★ 10 573 96.0% 11 15
Whitney Electric Plumbing Heating No Website Open GBP 69 4.7 ★ 1 0 0% 7 14
Aaron's Plumbing Open Website Open GBP 778 4.8 ★ 5 52 0.0% 0 2
Roto-Rooter Plumbing & Water Cleanup Open Website Open GBP 111 4.6 ★ 8 68 100.0% 3 12
Tri-County Plumbing & Drain Open Website Open GBP 19 4.4 ★ 1 49 0.0% 10 14
Mr. Rooter Plumbing of Greater Lansing Area Open Website Open GBP 694 4.8 ★ 5 82 93.9% 0 0
Plumbing Services Lansing MI No Website Open GBP 19 3.6 ★ 1 0 0% 8 15
Myers Plumbing & Heating Inc. Open Website Open GBP 14 4.7 ★ 4 24 0.0% 3 9
Miles Plumbing and Heating Open Website Open GBP 38 4.3 ★ 6 31 0.0% 0 1
Hager Fox Heating & Air Conditioning Open Website Open GBP 1805 4.9 ★ 7 230 100.0% 2 4
C & K Plumbing No Website Open GBP 27 4.5 ★ 1 6 0.0% 0 1
A-OK Heating, Cooling & Plumbing Open Website Open GBP 91 3.9 ★ 4 64 0.0% 0 4
Etna Supply Open Website Open GBP 31 5 ★ 2 0 0% 12 15

🔓 Learn More at LPRAudit.com

Get the data for your company with the Full LPRAudit.com Report and tools, the Website Guru Report, or the basic Comparing your services on your Google Business with your Website only in our Quick Snapshot report.

Learn More →