Industry Analysis Report

Countertop Contractor • Lansing Michigan

Generated on May 07, 2026

Total Businesses

20 analyzed in detail

Categories

34 different business types

Services

356 unique service offerings

Top Service

35.0% Remodeling

Avg Rating

4.6 ★ average

Total Reviews

1,017 across all businesses
Top 10 Most Common Services
#1
Remodeling
7 businesses (35.0%)
#2
Kitchen design
5 businesses (25.0%)
#3
Custom kitchen cabinet construction
4 businesses (20.0%)
#4
Install flooring
4 businesses (20.0%)
#5
Kitchen cabinet design
4 businesses (20.0%)
#6
Kitchen countertop installation
4 businesses (20.0%)
#7
Bathroom design
3 businesses (15.0%)
#8
Drywall installation
3 businesses (15.0%)
#9
Outdoor kitchen remodeling
3 businesses (15.0%)
#10
Tile work installation
3 businesses (15.0%)
Industry Insights & Competitive Analysis
Quick Snap Report
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 20 businesses reveals critical competitive intelligence for the countertop contractor industry in Lansing Michigan. With 356 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 356 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Top Shop Open Website Open GBP 58 4.8 ★ 1 0 0% 5 7
Counter Fitters of Mid Michigan Open Website Open GBP 13 5 ★ 1 0 0% 4 6
Paxton Countertops Showroom Open Website Open GBP 227 4.8 ★ 8 26 0.0% 2 6
Granite Pro East - Former Blue Surfaces Open Website Open GBP 27 4.9 ★ 1 0 0% 2 4
Stone Countertops Lansing Open Website Open GBP 1 5 ★ 3 0 0% 2 6
McDaniels Kitchen & Bath Open Website Open GBP 144 4.5 ★ 9 49 0.0% 4 6
Abbey Stoneworks Inc Open Website Open GBP 16 4.6 ★ 2 0 0% 3 4
Granite Construction Company Open Website Open GBP 11 4.3 ★ 4 11 81.8% 4 6
MKD Kitchen and Bath Open Website Open GBP 65 4.7 ★ 8 47 0.0% 0 0
MPC Cashway Lumber & Builders Studio - Lansing Open Website Open GBP 86 4.7 ★ 9 35 0.0% 1 7
American Home Kitchen & Bath Open Website Open GBP 2 5 ★ 6 69 0.0% 1 2
Tailored Design Studio Open Website Open GBP 11 5 ★ 1 9 0.0% 5 7
ALDRICH CABINETS AND MILLWORK Open Website Open GBP 12 5 ★ 6 0 0% 0 1
Custom Built Design & Remodeling Open Website Open GBP 194 4.9 ★ 9 98 52.0% 2 2
American Home Kitchen & Bath Open Website Open GBP 32 5 ★ 5 0 0% 1 2
GCM Kitchen and Bath Open Website Open GBP 3 0 0% 2 13
Paxton Countertops Fab shop & Slab gallery No Website Open GBP 1 1 ★ 1 0 0% 2 6
Coast to Coast Cabinets Open Website Open GBP 33 4.6 ★ 4 1 0.0% 1 5
Do-Well Remodel Open Website Open GBP 70 4.8 ★ 1 77 0.0% 0 3
Williams Kitchen & Bath Open Website Open GBP 14 4.8 ★ 1 0 0% 2 7

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