Assisted living facility • Lansing Michigan
Generated on May 06, 2026
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This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the assisted living facility industry in Lansing Michigan. With 50 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.
We're showing you the top 10 most common services your competitors are using. With 50 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.
This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:
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The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.
Key Competitive Analysis Points:
| Company Name | Website | Open GBP | Reviews | Rating | # Categories | # Services | % Descriptions | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 3mi Competitors | 5mi Competitors |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Grandhaven Living Center | Open Website | Open GBP | 35 | 5 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 3 | 13 | |
| Bridgeway Park Lansing | Open Website | Open GBP | 18 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 6 | 8 | |
| Vista Springs Timber Ridge Village | Open Website | Open GBP | 124 | 3 | 8 | 0.0% | ✓ | ✓ | — | — | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | 3 | 7 | |
| The Courtyard at Delta | Open Website | Open GBP | 12 | 3 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 6 | 8 | |
| Divine Living Center of Lansing | Open Website | Open GBP | 27 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 6 | 8 | |
| Burcham Hills | Open Website | Open GBP | 254 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 4 | 8 | |
| Delta Retirement Center | Open Website | Open GBP | 28 | 2 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 8 | 8 | |
| Baldwin House Senior Living Lansing | Open Website | Open GBP | 43 | 2 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 2 | 4 | |
| Bickford of West Lansing | Open Website | Open GBP | 46 | 4 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 6 | 8 | |
| Brighter Horizons Assisted Living Center - | No Website | Open GBP | 3 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 4 | 5 | |
| The Willows at East Lansing | Open Website | Open GBP | 46 | 5 | 12 | 25.0% | ✓ | ✓ | — | — | — | — | — | — | — | — | 4 | 8 | |
| The Indigo at Lansing | Open Website | Open GBP | 3 | 3 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 4 | 10 | |
| Independence Village of East Lansing | Open Website | Open GBP | 112 | 1 | 2 | 100.0% | — | — | ✓ | — | — | — | — | — | — | — | 6 | 8 | |
| Red Cedar Lodge | Open Website | Open GBP | 15 | 2 | 1 | 0.0% | ✓ | — | — | — | — | — | — | — | — | — | 4 | 12 | |
| StoryPoint Abbot Park | Open Website | Open GBP | 50 | 4 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 7 | 8 | |
| Bickford of Okemos | Open Website | Open GBP | 53 | 4 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 0 | 3 | |
| Grandhaven Manor Communities | Open Website | Open GBP | 46 | 2 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 3 | 13 | |
| StoryPoint East Lansing | Open Website | Open GBP | 92 | 4 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 4 | 8 | |
| The Woodlands of DeWitt | Open Website | Open GBP | 43 | 2 | 1 | 100.0% | — | — | ✓ | — | — | — | — | — | — | — | 1 | 1 | |
| Aria Nursing & Rehab | Open Website | Open GBP | 267 | 3 | 15 | 66.7% | ✓ | — | — | ✓ | — | — | — | — | — | — | 2 | 5 | |
| Gunnisonville Meadows Senior Assisted Living | Open Website | Open GBP | 11 | 2 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 1 | 5 | |
| Regency at Lansing West | Open Website | Open GBP | 167 | 3 | 17 | 94.1% | — | — | — | ✓ | — | — | — | — | — | — | 6 | 8 | |
| Medilodge of Lansing | Open Website | Open GBP | 71 | 3 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 6 | 8 |