Mortgage Broker • Tyler Texas
Generated on May 08, 2026
For just $27, get a quick analysis comparing your Google Business Profile services with your website to see if they're aligned correctly. Perfect for testing before investing in larger reports. Usually delivered within a few hours, but always less than 24 hours in your email.
If you want to know what your competitors are doing with their website only, this will give you all of what your competitors are doing with their websites and provide a solution that you can add to your website to build up the things you are missing very quickly without rebuilding your website or paying a monthly cost for SEO.
Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.
Highlight: This is to fix both your Google Profile and your Website, the most robust solution.
This comprehensive analysis of 25 businesses reveals critical competitive intelligence for the mortgage broker industry in Tyler Texas. With 153 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.
We're showing you the top 10 most common services your competitors are using. With 153 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.
This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:
It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.
The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.
Key Competitive Analysis Points:
| Company Name | Website | Open GBP | Reviews | Rating | # Categories | # Services | % Descriptions | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 3mi Competitors | 5mi Competitors |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| The Mortgage House - Texas | Open Website | Open GBP | 164 | 1 | 50 | 0.0% | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | — | ✓ | ✓ | ✓ | 16 | 22 | |
| Legacy Mortgage Group | Open Website | Open GBP | 508 | 2 | 8 | 0.0% | — | — | — | — | — | ✓ | — | — | — | ✓ | 17 | 22 | |
| Tyler Lending Group | Open Website | Open GBP | 175 | 2 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 3 | 17 | |
| Eagle Home Loans | Open Website | Open GBP | 56 | 2 | 18 | 0.0% | — | — | — | — | — | — | — | — | ✓ | — | 21 | 22 | |
| Tim Worley - Home Life Lending | Open Website | Open GBP | 38 | 2 | 52 | 0.0% | ✓ | ✓ | ✓ | ✓ | ✓ | — | — | ✓ | — | — | 21 | 22 | |
| My City Mortgage | Open Website | Open GBP | 77 | 1 | 4 | 0.0% | — | — | — | — | — | — | — | — | — | — | 13 | 22 | |
| Rock Financial | Open Website | Open GBP | 52 | 4 | 8 | 0.0% | ✓ | ✓ | — | — | — | — | ✓ | — | — | ✓ | 16 | 21 | |
| CrossCountry Mortgage | Open Website | Open GBP | 42 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 16 | 22 | |
| Highlands Residential Mortgage | Open Website | Open GBP | 56 | 2 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 21 | 22 | |
| Rose City Lending Group Powered by CMG Financial | No Website | Open GBP | 20 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 20 | 22 | |
| Amber Bowlden-Mortgages by Amber Team | Open Website | Open GBP | 42 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 16 | 22 | |
| Cardinal Financial - Chad Jarratt - NMLS 1479837 | Open Website | Open GBP | 32 | 2 | 10 | 100.0% | — | — | — | — | — | — | ✓ | — | ✓ | — | 15 | 22 | |
| Tony Hawes | Sr. Loan Officer | Primary Residential Mortgage, Inc. | Open Website | Open GBP | 38 | 1 | 2 | 0.0% | — | — | — | — | — | — | — | — | — | — | 21 | 22 | |
| Sherry Paull at Rate (NMLS #270955) | Open Website | Open GBP | 13 | 2 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 21 | 22 | |
| Mortgages by Lee Reynolds NMLS 1233787 | Open Website | Open GBP | 2 | 1 | 25 | 0.0% | ✓ | — | ✓ | ✓ | ✓ | — | ✓ | — | — | — | 17 | 22 | |
| Scott Nelson | Branch Manager | Primary Residential Mortgage, Inc. | No Website | Open GBP | 62 | 1 | 13 | 0.0% | — | — | — | — | — | ✓ | — | — | — | — | 21 | 22 | |
| Kathleen Wallace | Open Website | Open GBP | 14 | 2 | 1 | 0.0% | — | — | — | — | — | — | — | — | — | — | 20 | 22 | |
| Hillary Bryand Mortgage Lender - NMLS954826 | Open Website | Open GBP | 17 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 0 | 3 | |
| Professional Mortgage Associates | No Website | Open GBP | 17 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 21 | 22 | |
| Avenue Mortgage LLC | Open Website | Open GBP | 4 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 18 | 21 | |
| Credit Union of Texas | Open Website | Open GBP | 12 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 0 | 0 | |
| Mortgages by Brittnee Morton | Open Website | Open GBP | 1 | 1 | 6 | 0.0% | ✓ | ✓ | ✓ | ✓ | ✓ | — | — | — | — | — | 18 | 22 | |
| Azalea Mortgage Company | Open Website | Open GBP | 5 | 2 | 14 | 57.1% | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | — | ✓ | 18 | 22 | |
| Primary Residential Mortgage, Inc. - Tyler - Scott Nelson | Open Website | Open GBP | 2 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 21 | 22 | |
| Cardinal Financial- Tyler Texas | No Website | Open GBP | 9 | 1 | 17 | 0.0% | ✓ | ✓ | ✓ | — | — | ✓ | — | — | — | — | 15 | 22 |