Industry Analysis Report

Mortgage Broker • Frisco Texas

Total Businesses

24 analyzed in detail

Categories

7 different business types

Services

317 unique service offerings

Top Service

37.5% Mortgage loan applic...

Avg Rating

4.9 ★ average

Total Reviews

3,364 across all businesses
Top 10 Most Common Services
#1
Mortgage loan application assistance
9 businesses (37.5%)
#2
Home purchasing assistance
8 businesses (33.3%)
#3
Mortgage refinancing assistance
8 businesses (33.3%)
#4
Mortgage rate shopping assistance
8 businesses (33.3%)
#5
Mortgage loan shopping assistance
7 businesses (29.2%)
#6
Jumbo Loans
5 businesses (20.8%)
#7
Property closing assistance
4 businesses (16.7%)
#8
Conventional Loans
3 businesses (12.5%)
#9
Private Mortgage Insurance
3 businesses (12.5%)
#10
Bank Statement Loans
3 businesses (12.5%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the mortgage broker industry in Frisco Texas. With 317 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 317 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Fairway Independent Mortgage Frisco Open Website Open GBP 237 4.9 ★ 2 0 0% 18 21
Jeremy Sourbeer - CMG Home Loans Open Website Open GBP 156 4.9 ★ 4 0 0% 17 22
Texas Made Mortgage Open Website Open GBP 71 4.9 ★ 1 6 0.0% 17 22
Frisco Mortgage Guy Open Website Open GBP 75 5 ★ 2 0 0% 4 16
Richardson Mortgage Open Website Open GBP 95 5 ★ 1 33 0.0% 5 17
Guaranty Federal Mortgage Open Website Open GBP 292 4.9 ★ 1 2 0.0% 12 22
The Mortgage Brokers Open Website Open GBP 29 5 ★ 2 12 0.0% 17 21
First Rate Financial LLC Open Website Open GBP 155 4.9 ★ 1 6 0.0% 0 3
Alliance Mortgage Group Open Website Open GBP 52 5 ★ 2 66 0.0% 2 14
Castle Hills Mortgage Open Website Open GBP 69 5 ★ 2 72 52.8% 15 18
Patty Newby - theLoanDesigners Powered by US Mortgage Corporation #3901 Open Website Open GBP 249 4.9 ★ 1 7 0.0% 17 22
Family Home Loan Texas Open Website Open GBP 15 5 ★ 1 0 0% 17 22
Rob Kuehne Team - Pinnacle Home Loans Open Website Open GBP 133 5 ★ 1 21 0.0% 16 19
Cam Smith - Loan Officer | NMLS 1437308 Open Website Open GBP 49 5 ★ 1 0 0% 16 21
WeDoLoans (Home/Commercial) Open Website Open GBP 176 4.9 ★ 2 32 100.0% 15 19
Pam Thorn Open Website Open GBP 83 5 ★ 2 6 0.0% 17 22
JoshMoodyLoans.com - The Moody Team Open Website Open GBP 410 5 ★ 1 23 0.0% 15 18
Justin Steiner - CMG Home Loans NMLS 514220 Open Website Open GBP 39 5 ★ 2 0 0% 16 22
Kara Swallow Open Website Open GBP 66 4.9 ★ 2 1 0.0% 17 22
Highland HomeLoans - Plano, TX Open Website Open GBP 227 4.9 ★ 1 2 0.0% 16 21
Home Loans by Texas Best Loan Officer Open Website Open GBP 119 4.9 ★ 1 34 0.0% 1 13
Texas Republic Bank Open Website Open GBP 10 3.5 ★ 1 1 0.0% 17 20
Elite Lending Solutions Incorporated Open Website Open GBP 76 5 ★ 3 88 1.1% 5 19
Goodmortgage No Website Open GBP 481 4.9 ★ 1 0 0% 16 18

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