Industry Analysis Report

Mortgage Broker • Wichita Kansas

Total Businesses

23 analyzed in detail

Categories

10 different business types

Services

221 unique service offerings

Top Service

26.1% Down Payment Assista...

Avg Rating

4.9 ★ average

Total Reviews

1,065 across all businesses
Top 10 Most Common Services
#1
Down Payment Assistance
6 businesses (26.1%)
#2
USDA
6 businesses (26.1%)
#3
Conventional FNMA/FHLMC
5 businesses (21.7%)
#4
FHA
5 businesses (21.7%)
#5
Home equity options
5 businesses (21.7%)
#6
Jumbo
5 businesses (21.7%)
#7
VA
5 businesses (21.7%)
#8
Reverse mortgage loan assistance
3 businesses (13.0%)
#9
Loan Programs
3 businesses (13.0%)
#10
Construction Loans
3 businesses (13.0%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the mortgage broker industry in Wichita Kansas. With 221 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 221 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
MTG Family Mortgage - Michael Gonzales Open Website Open GBP 177 5 ★ 2 44 0.0% 3 6
Hope Mortgage Solutions: Ryan Lee, Mortgage Broker - Wichita Open Website Open GBP 163 5 ★ 4 31 0.0% 7 10
PrimeLending, a PlainsCapital Company - Wichita West Open Website Open GBP 68 5 ★ 2 13 0.0% 3 7
Aaron Clark "The Mortgage Dude" - Mortgage Broker Open Website Open GBP 56 4.9 ★ 2 3 0.0% 9 10
Sierra Pacific Mortgage Wichita Open Website Open GBP 86 4.9 ★ 1 0 0% 5 7
Phoenix Mortgage Group Open Website Open GBP 16 4.8 ★ 2 26 0.0% 7 12
Michelle Post, Licensed Mortgage Specialist, NMLS#251542 Open Website Open GBP 60 4.9 ★ 1 0 0% 5 7
Guild Mortgage - Rick Rangel Open Website Open GBP 42 5 ★ 2 7 0.0% 7 9
Sally Conger - Gateway Mortgage Open Website Open GBP 112 5 ★ 1 0 0% 5 7
Guild Mortgage - Marcus Foster Open Website Open GBP 19 4.8 ★ 2 7 0.0% 7 15
Flint Hills Mortgage, LLC Open Website Open GBP 28 5 ★ 1 47 0.0% 9 10
American Mortgage Firm LLC Open Website Open GBP 25 5 ★ 5 49 0.0% 7 15
Benchmark Mortgage – Bret Frerichs Open Website Open GBP 15 5 ★ 1 0 0% 3 6
Tyler Kobler - Gateway Mortgage Open Website Open GBP 25 5 ★ 1 0 0% 3 6
Guild Mortgage - Brandy Mitchell Open Website Open GBP 11 4.8 ★ 2 7 0.0% 2 6
Jessica Hooker, NMLS #2179129 Open Website Open GBP 12 5 ★ 1 0 0% 5 7
Guild Mortgage - Cade Liby Open Website Open GBP 33 5 ★ 2 7 0.0% 2 6
Preston Kirkhart, NMLS #1977849 Open Website Open GBP 17 4.7 ★ 1 1 0.0% 5 7
Mortgage Punk Open Website Open GBP 69 4.9 ★ 1 27 66.7% 9 10
Guild Mortgage - Keith Stareck Open Website Open GBP 15 5 ★ 2 7 0.0% 2 6
Legacy Bank Open Website Open GBP 8 4 ★ 3 12 100.0% 9 10
Legacy Bank Open Website Open GBP 8 4 ★ 3 12 100.0% 9 10
Hope Dent, Movement Mortgage Open Website Open GBP 1 0 0% 7 9

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