Industry Analysis Report

Mortgage Broker • Detroit Michigan

Total Businesses

24 analyzed in detail

Categories

12 different business types

Services

470 unique service offerings

Top Service

75.0% Mortgage loan applic...

Avg Rating

4.9 ★ average

Total Reviews

3,584 across all businesses
Top 10 Most Common Services
#1
Mortgage loan application assistance
18 businesses (75.0%)
#2
Mortgage refinancing assistance
18 businesses (75.0%)
#3
Home purchasing assistance
17 businesses (70.8%)
#4
Mortgage loan shopping assistance
17 businesses (70.8%)
#5
Mortgage rate shopping assistance
16 businesses (66.7%)
#6
Property closing assistance
8 businesses (33.3%)
#7
Purchase Refinance
8 businesses (33.3%)
#8
Refinance Your Mortgage
7 businesses (29.2%)
#9
Adjustable Rate Mortgages
7 businesses (29.2%)
#10
Loan Programs
7 businesses (29.2%)
Industry Insights & Competitive Analysis
Quick Snap Report
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the mortgage broker industry in Detroit Michigan. With 470 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 470 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Belong Lending Open Website Open GBP 73 5 ★ 1 38 0.0% 6 10
Demetris Holloway, Mortgage Loan Officer Open Website Open GBP 129 5 ★ 1 6 0.0% 6 10
Mortgage Book Open Website Open GBP 111 5 ★ 1 9 0.0% 6 10
EG Home Loans No Website Open GBP 148 5 ★ 1 84 0.0% 6 10
Midtown Home Mortgage Open Website Open GBP 28 5 ★ 1 24 0.0% 10 10
Home Advantage Lending Open Website Open GBP 150 5 ★ 2 37 0.0% 6 10
Mortgage Connections Open Website Open GBP 296 4.9 ★ 1 9 0.0% 5 5
Olympian Mortgage Open Website Open GBP 267 4.9 ★ 1 44 0.0% 5 5
Eli Gonzalez -The Mortgage Broker No Website Open GBP 13 5 ★ 4 7 0.0% 6 10
Hill Mortgage Open Website Open GBP 297 5 ★ 1 43 0.0% 3 3
Mortgage City Open Website Open GBP 135 5 ★ 3 38 23.7% 2 2
Iris Mortgage LLC Open Website Open GBP 170 5 ★ 1 51 7.8% 2 3
Belong Lending l Jalen Scott l Mortgage Broker Open Website Open GBP 61 5 ★ 1 19 100.0% 6 10
Hard Money Global Open Website Open GBP 33 4.4 ★ 4 3 100.0% 10 10
Vesta Lending Open Website Open GBP 150 5 ★ 1 52 0.0% 4 5
Fortress Home Mortgage, Inc. Open Website Open GBP 84 5 ★ 1 54 9.3% 2 2
Antoinette Gassaway - Belong Lending No Website Open GBP 16 4.9 ★ 1 4 0.0% 6 10
Clear2 Mortgage Open Website Open GBP 563 4.8 ★ 1 44 0.0% 2 2
The Michigan Mortgage Exchange Open Website Open GBP 32 5 ★ 1 20 0.0% 2 3
Sonic Loans Open Website Open GBP 125 5 ★ 2 97 0.0% 4 5
Top Mortgage Open Website Open GBP 140 4.9 ★ 1 0 0% 3 5
Rapid Home Loans Open Website Open GBP 332 4.9 ★ 1 33 0.0% 5 5
Mutual of Omaha Mortgage Open Website Open GBP 116 4.9 ★ 6 59 0.0% 3 3
Mino Lending Solutions Open Website Open GBP 115 4.9 ★ 3 51 0.0% 10 10

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