Industry Analysis Report

Mortgage Broker • New Braunfels Texas

Total Businesses

23 analyzed in detail

Categories

8 different business types

Services

178 unique service offerings

Top Service

26.1% Home purchasing assi...

Avg Rating

4.9 ★ average

Total Reviews

1,562 across all businesses
Top 10 Most Common Services
#1
Home purchasing assistance
6 businesses (26.1%)
#2
Mortgage loan application assistance
6 businesses (26.1%)
#3
Mortgage loan shopping assistance
6 businesses (26.1%)
#4
Mortgage rate shopping assistance
6 businesses (26.1%)
#5
Mortgage refinancing assistance
6 businesses (26.1%)
#6
Jumbo Loans
5 businesses (21.7%)
#7
Loan Programs
4 businesses (17.4%)
#8
Refinance
4 businesses (17.4%)
#9
VA Loans
4 businesses (17.4%)
#10
FHA Loans
4 businesses (17.4%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the mortgage broker industry in New Braunfels Texas. With 178 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 178 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Firstmark Credit Union Open Website Open GBP 67 4.9 ★ 1 0 0% 15 19
My Community Mortgage - New Braunfels Open Website Open GBP 44 4.9 ★ 1 0 0% 10 17
MORTGAGEinc Open Website Open GBP 147 5 ★ 1 56 0.0% 11 18
Sente Mortgage Open Website Open GBP 166 5 ★ 1 2 0.0% 13 19
Cavanaugh Crew powered by Edge Home Finance Open Website Open GBP 183 5 ★ 1 13 0.0% 17 19
The Wood Group of Fairway Independent Mortgage Corp. Open Website Open GBP 353 5 ★ 2 5 100.0% 17 18
Consumer One Financial NMLS#2463781 Open Website Open GBP 30 5 ★ 1 14 0.0% 16 19
PrimeLending, A PlainsCapital Company - New Braunfels Open Website Open GBP 24 5 ★ 1 12 0.0% 3 18
Collin Jorden, Mortgage Broker Open Website Open GBP 17 5 ★ 2 32 0.0% 17 19
County Line Mortgage Open Website Open GBP 43 5 ★ 1 38 0.0% 5 6
Pilgrim Mortgage New Braunfels Open Website Open GBP 232 4.9 ★ 1 4 0.0% 16 19
Dusty Lewis: Loan Officer, NEXA Mortgage Open Website Open GBP 15 5 ★ 1 3 0.0% 3 9
Chris Kerr - Legacy Mutual Mortgage NMLS #1630525 No Website Open GBP 24 5 ★ 1 12 0.0% 13 19
Guild Mortgage Company Open Website Open GBP 1 5 ★ 2 7 0.0% 11 19
Guild Mortgage - The Arp Brothers Team Open Website Open GBP 18 5 ★ 1 0 0% 11 19
Ken Keeble at New Fed Mortgage Open Website Open GBP 9 5 ★ 2 5 0.0% 11 19
Build Texas Team | LoanPeople Open Website Open GBP 27 5 ★ 1 0 0% 10 19
Barton Springs Financial Open Website Open GBP 52 5 ★ 3 40 0.0% 0 0
Xpert Home Lending: Ryan Phillips Open Website Open GBP 6 5 ★ 1 11 0.0% 11 19
Jason Hemberger | Fairway Independent Mortgage Corporation Area Sales Manager Open Website Open GBP 1 5 ★ 1 0 0% 17 18
Jonathan Thomas | Mortgage Broker & Planner Open Website Open GBP 10 5 ★ 4 19 0.0% 0 0
RBFCU - New Braunfels Open Website Open GBP 91 3.6 ★ 2 0 0% 10 19
Guild Mortgage - Lee Arp Open Website Open GBP 2 5 ★ 2 7 0.0% 11 19

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