Industry Analysis Report

Mortgage Broker • Fort Worth Texas

Total Businesses

24 analyzed in detail

Categories

14 different business types

Services

293 unique service offerings

Top Service

33.3% Home purchasing assi...

Avg Rating

4.9 ★ average

Total Reviews

2,954 across all businesses
Top 10 Most Common Services
#1
Home purchasing assistance
8 businesses (33.3%)
#2
Mortgage refinancing assistance
8 businesses (33.3%)
#3
Mortgage loan application assistance
6 businesses (25.0%)
#4
Mortgage loan shopping assistance
6 businesses (25.0%)
#5
Mortgage rate shopping assistance
6 businesses (25.0%)
#6
Purchase Refinance
4 businesses (16.7%)
#7
Property closing assistance
3 businesses (12.5%)
#8
30 Year Fixed Mortgage
3 businesses (12.5%)
#9
Home Loan Process
3 businesses (12.5%)
#10
Refinance Your Mortgage
3 businesses (12.5%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the mortgage broker industry in Fort Worth Texas. With 293 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 293 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
First Financial Mortgage Open Website Open GBP 318 5 ★ 1 0 0% 8 10
Merit Mortgage Open Website Open GBP 174 5 ★ 1 6 0.0% 9 10
Cristina Calk - Sr Mortgage Loan Officer, Fort Worth - NMLS #497446 Open Website Open GBP 213 5 ★ 2 36 16.7% 5 9
Pruitt Approved, Mortgages by Matt Pruitt Open Website Open GBP 64 5 ★ 1 0 0% 3 10
PrimeLending, A PlainsCapital Company - West Fort Worth Open Website Open GBP 29 5 ★ 1 0 0% 7 10
Go Smart Mortgage LLC Open Website Open GBP 38 5 ★ 1 2 0.0% 1 1
LoanFi Mortgage Open Website Open GBP 39 5 ★ 2 1 0.0% 5 10
Adams Mortgage Group - Guild Mortgage Open Website Open GBP 263 5 ★ 2 7 0.0% 8 10
Vision Mortgage Group Open Website Open GBP 14 5 ★ 1 36 0.0% 3 10
Texas Mortgage Finance Open Website Open GBP 25 5 ★ 2 52 0.0% 0 1
Jose Guerrero - Mortgage Loan Officer Open Website Open GBP 46 5 ★ 1 0 0% 8 10
Jose Luis Gongora Mortgage Broker Open Website Open GBP 54 5 ★ 1 7 0.0% 0 1
Oasis Home Mortgage Open Website Open GBP 160 5 ★ 1 8 0.0% 1 1
Mortgage Financial Services Open Website Open GBP 551 4.9 ★ 5 0 0% 1 1
Major Singleton- Mortgage Broker (Powered by Edge Home Finance) Open Website Open GBP 104 5 ★ 2 5 0.0% 1 1
Legacy Mutual Mortgage No Website Open GBP 11 5 ★ 1 5 0.0% 8 10
Service First Mortgage Open Website Open GBP 34 5 ★ 1 0 0% 8 10
Mortgage Matters Open Website Open GBP 418 4.9 ★ 2 58 0.0% 1 1
Tom Hammon the Texas Loan Arranger - Trademark Mortgage Open Website Open GBP 10 5 ★ 2 0 0% 1 1
Kimi Does Mortgages Team Open Website Open GBP 66 4.9 ★ 1 30 0.0% 0 1
Credit Union of Texas Open Website Open GBP 145 3.5 ★ 10 60 0.0% 1 1
Pioneer Home Lending Open Website Open GBP 30 4.3 ★ 1 2 0.0% 1 1
Home Loans by Texas Best Loan Officer Open Website Open GBP 119 4.9 ★ 1 34 0.0% 0 0
Mortgages USA | Texas Mortgage Company Open Website Open GBP 29 5 ★ 2 0 0% 0 0

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