Mortgage Broker • North Richland Hills Texas
For just $27, get a quick analysis comparing your Google Business Profile services with your website to see if they're aligned correctly. Perfect for testing before investing in larger reports. Usually delivered within a few hours, but always less than 24 hours in your email.
If you want to know what your competitors are doing with their website only, this will give you all of what your competitors are doing with their websites and provide a solution that you can add to your website to build up the things you are missing very quickly without rebuilding your website or paying a monthly cost for SEO.
Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.
Highlight: This is to fix both your Google Profile and your Website, the most robust solution.
This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the mortgage broker industry in North Richland Hills Texas. With 312 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.
We're showing you the top 10 most common services your competitors are using. With 312 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.
This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:
It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.
The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.
Key Competitive Analysis Points:
| Company Name | Website | Open GBP | Reviews | Rating | # Categories | # Services | % Descriptions | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 3mi Competitors | 5mi Competitors |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Home Loans by Texas Best Loan Officer | Open Website | Open GBP | 119 | 1 | 34 | 0.0% | ✓ | ✓ | ✓ | ✓ | ✓ | — | ✓ | ✓ | — | ✓ | 1 | 2 | |
| Credit Union of Texas | Open Website | Open GBP | 145 | 10 | 60 | 0.0% | — | — | — | — | — | ✓ | — | — | — | ✓ | 0 | 0 | |
| Joe New at CrossCountry Mortgage | Open Website | Open GBP | 117 | 2 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 14 | 14 | |
| Rich Hebert at Lending Edge Mortgage | Open Website | Open GBP | 71 | 1 | 3 | 0.0% | — | — | — | — | — | — | — | — | — | — | 14 | 14 | |
| Dana Hinson - Benchmark Mortgage — Texas | Open Website | Open GBP | 53 | 1 | 11 | 0.0% | — | — | — | — | — | ✓ | — | — | — | ✓ | 13 | 14 | |
| Brad Scott - Union Home Mortgage - NMLS 209902 | Open Website | Open GBP | 39 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 14 | 14 | |
| Erik Gross - Lower Mortgage (Hurst, TX) | Open Website | Open GBP | 344 | 1 | 10 | 0.0% | — | — | — | — | — | — | — | — | — | — | 9 | 14 | |
| Matt Mortgage Team | Open Website | Open GBP | 31 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 8 | 15 | |
| Craig Rhodes at CrossCountry Mortgage | Open Website | Open GBP | 93 | 1 | 3 | 0.0% | — | — | — | — | — | — | — | — | — | — | 14 | 14 | |
| Trinity Oaks Mortgage North Richland Hills Branch | No Website | Open GBP | 51 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 10 | 15 | |
| Angie Visser “The Mortgage Sister” | Open Website | Open GBP | 13 | 1 | 7 | 0.0% | ✓ | ✓ | ✓ | ✓ | ✓ | — | — | — | ✓ | — | 10 | 15 | |
| Gold Financial Services | Open Website | Open GBP | 13 | 2 | 11 | 100.0% | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | — | — | ✓ | — | 12 | 14 | |
| PrimeLending, A PlainsCapital Company - Tarrant County | Open Website | Open GBP | 26 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 9 | 14 | |
| Tom Hammon the Texas Loan Arranger - Trademark Mortgage | Open Website | Open GBP | 10 | 2 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 0 | 4 | |
| The Maverick Team at Neo Home Loans | Open Website | Open GBP | 17 | 1 | 9 | 0.0% | — | — | — | — | — | — | — | — | — | — | 8 | 15 | |
| Oasis Home Mortgage | Open Website | Open GBP | 160 | 1 | 8 | 0.0% | — | — | — | — | — | — | — | — | — | — | 1 | 1 | |
| Lendmore Capital | Open Website | Open GBP | 41 | 1 | 45 | 22.2% | — | — | — | — | — | ✓ | ✓ | — | — | — | 6 | 14 | |
| Mortgage Financial Services | Open Website | Open GBP | 551 | 5 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 1 | 1 | |
| Selena Ward - Benchmark Mortgage | Open Website | Open GBP | 265 | 1 | 9 | 0.0% | — | — | — | — | — | — | — | — | — | — | 12 | 14 | |
| Mid Cities Mortgage LLC | Open Website | Open GBP | 5 | 1 | 46 | 0.0% | ✓ | ✓ | ✓ | ✓ | ✓ | — | ✓ | ✓ | ✓ | — | 9 | 14 | |
| Total Lending Concepts | Dallas, TX Mortgages | Open Website | Open GBP | 213 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 1 | 2 | |
| Rob Dessommes - Dallas Mortgage Lender & Broker - PrimeLending A PlainsCapital Company | Open Website | Open GBP | 144 | 2 | 105 | 59.0% | ✓ | — | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | — | 2 | 2 | |
| Texas Republic Bank | Open Website | Open GBP | 10 | 1 | 1 | 0.0% | — | — | — | — | — | — | — | — | — | — | 0 | 0 | |
| NXT Mortgage Company | Open Website | Open GBP | 127 | 1 | 13 | 0.0% | ✓ | ✓ | — | — | — | — | — | — | — | ✓ | 0 | 0 |