Industry Analysis Report

Mortgage Broker • Billings Montana

Total Businesses

24 analyzed in detail

Categories

14 different business types

Services

55 unique service offerings

Top Service

20.8% Down Payment Assista...

Avg Rating

4.9 ★ average

Total Reviews

802 across all businesses
Top 10 Most Common Services
#1
Down Payment Assistance
5 businesses (20.8%)
#2
Conventional FNMA/FHLMC
4 businesses (16.7%)
#3
FHA
4 businesses (16.7%)
#4
Home equity options
4 businesses (16.7%)
#5
Jumbo
4 businesses (16.7%)
#6
USDA
4 businesses (16.7%)
#7
VA
4 businesses (16.7%)
#8
Mortgage loan application assistance
2 businesses (8.3%)
#9
Mortgage refinancing assistance
2 businesses (8.3%)
#10
Construction Mortgages
1 businesses (4.2%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the mortgage broker industry in Billings Montana. With 55 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 55 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Guardian Mortgage Open Website Open GBP 80 4.9 ★ 1 25 0.0% 17 23
Debbie Kay Raden at Cornerstone Home Lending | NMLS# 252926 Open Website Open GBP 72 5 ★ 1 0 0% 22 23
Evergreen Home Loans Billings NMLS ID 2569052 Open Website Open GBP 182 4.9 ★ 6 0 0% 20 23
Brian Hafner Open Website Open GBP 107 5 ★ 1 7 0.0% 17 23
Guild Mortgage - Dede Stoner Open Website Open GBP 116 5 ★ 2 7 0.0% 15 23
Division Mortgage Group Open Website Open GBP 12 5 ★ 2 0 0% 9 23
Wallinder Mortgage Brokers Open Website Open GBP 2 5 ★ 1 0 0% 17 23
Chris Ackerman at Rate (NMLS #450337) Open Website Open GBP 16 5 ★ 2 0 0% 9 23
Sandy Wong - Guild Mortgage Open Website Open GBP 24 4.6 ★ 2 0 0% 15 23
CrossCountry Mortgage Open Website Open GBP 11 5 ★ 1 0 0% 17 23
Katelyn Betcher - SecurityNational Mortgage Company Loan Officer Open Website Open GBP 18 4.9 ★ 1 0 0% 16 23
Rate Open Website Open GBP 2 5 ★ 2 0 0% 9 23
Andria Eames at CrossCountry Mortgage Open Website Open GBP 9 5 ★ 1 0 0% 17 23
Guild Mortgage Company Open Website Open GBP 6 4 ★ 2 7 0.0% 15 23
Universal Lending Home Loans Powered by Lower LLC NMLS #1124061 Branch ID #2546257 Open Website Open GBP 17 4.1 ★ 1 0 0% 17 23
Blair Allen Open Website Open GBP 66 5 ★ 9 13 0.0% 16 23
Guild Mortgage - Sheri Pexa Open Website Open GBP 24 5 ★ 2 7 0.0% 15 23
Kamber Kelly at CrossCountry Mortgage Open Website Open GBP 15 5 ★ 1 3 0.0% 17 23
Guild Mortgage - Lexie Williams Open Website Open GBP 1 5 ★ 2 7 0.0% 15 23
Kimberly MacDonald-U.S. Bank Mortgage Open Website Open GBP 3 5 ★ 1 0 0% 17 23
Amber Hofferber, NMLS# 470802 Open Website Open GBP 5 5 ★ 1 3 0.0% 8 23
April Malacas - Stockman Bank Open Website Open GBP 1 5 ★ 2 0 0% 9 23
Ken Boeschen - Stockman Bank Open Website Open GBP 8 4.5 ★ 2 0 0% 14 23
Audrey Kimmet at Rate (NMLS #473277) Open Website Open GBP 5 5 ★ 2 0 0% 9 23

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