Industry Analysis Report

Mortgage Broker • Portland Oregon

Total Businesses

24 analyzed in detail

Categories

10 different business types

Services

257 unique service offerings

Top Service

37.5% Mortgage loan applic...

Avg Rating

5.0 ★ average

Total Reviews

3,271 across all businesses
Top 10 Most Common Services
#1
Mortgage loan application assistance
9 businesses (37.5%)
#2
Mortgage refinancing assistance
9 businesses (37.5%)
#3
Home purchasing assistance
7 businesses (29.2%)
#4
Mortgage loan shopping assistance
5 businesses (20.8%)
#5
Private Mortgage Insurance
5 businesses (20.8%)
#6
Mortgage rate shopping assistance
4 businesses (16.7%)
#7
Home Loans
3 businesses (12.5%)
#8
Jumbo Loans
3 businesses (12.5%)
#9
VA Loans
3 businesses (12.5%)
#10
Arm Mortgages
2 businesses (8.3%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the mortgage broker industry in Portland Oregon. With 257 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 257 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Matt Jolivette - Associated Mortgage Brokers Open Website Open GBP 267 5 ★ 2 38 0.0% 5 7
Steph Noble at CrossCountry Mortgage | NMLS# 129002 Open Website Open GBP 235 5 ★ 2 20 30.0% 5 12
Mortgage Monkey - Gary Boyer, Sr. Loan Officer & Certified Mortgage Planner | NMLS# 57785 Open Website Open GBP 126 5 ★ 2 5 0.0% 9 11
NW Premier Mortgage, Inc Open Website Open GBP 87 4.9 ★ 2 34 0.0% 6 10
GO Mortgage Open Website Open GBP 622 4.9 ★ 1 10 100.0% 5 7
PDX Home Loan Open Website Open GBP 64 5 ★ 1 4 100.0% 5 11
The Lindley Team, Mortgage Lenders Open Website Open GBP 156 5 ★ 5 30 96.7% 4 7
Julee Felsman at Rate (NMLS #120831) Open Website Open GBP 242 5 ★ 1 5 0.0% 8 10
Guild Mortgage - Evan Swanson Open Website Open GBP 313 5 ★ 2 7 0.0% 1 3
Vantage Mortgage Brokers Open Website Open GBP 312 5 ★ 2 35 0.0% 4 7
Jordan Lee Mortgage Open Website Open GBP 75 5 ★ 3 1 100.0% 5 11
Novus Home Mortgage - Portland - Nathan Akers Open Website Open GBP 68 4.9 ★ 4 7 0.0% 2 7
Risse Davis - American Pacific Mortgage Open Website Open GBP 99 5 ★ 2 0 0% 6 10
Capital M Lending Open Website Open GBP 45 4.9 ★ 1 14 0.0% 1 9
Two Rivers Mortgage Open Website Open GBP 89 5 ★ 1 5 0.0% 0 0
Do Good Mortgage Open Website Open GBP 27 5 ★ 2 3 0.0% 3 9
Mortgage Trust, Inc. Open Website Open GBP 115 5 ★ 2 24 0.0% 5 11
Mortgage Lenders Northwest Inc Open Website Open GBP 40 4.9 ★ 2 0 0% 2 10
Evergreen Home Loans Portland NMLS 2386464 Open Website Open GBP 55 5 ★ 6 0 0% 5 10
Newland Mortgage Open Website Open GBP 155 4.9 ★ 1 69 0.0% 1 9
Motto Mortgage Altius Open Website Open GBP 1 5 ★ 2 0 0% 2 4
Motto Mortgage Altius Open Website Open GBP 1 5 ★ 2 0 0% 2 4
Motto Mortgage Altius Open Website Open GBP 1 5 ★ 2 0 0% 2 4
PrimeLending, A PlainsCapital Company - Portland Central Open Website Open GBP 76 5 ★ 2 12 0.0% 4 7

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