Industry Analysis Report

Mortgage Broker • Austin Texas

Total Businesses

23 analyzed in detail

Categories

8 different business types

Services

189 unique service offerings

Top Service

17.4% FHA Loans

Avg Rating

4.9 ★ average

Total Reviews

4,848 across all businesses
Top 10 Most Common Services
#1
FHA Loans
4 businesses (17.4%)
#2
Mortgage loan application assistance
4 businesses (17.4%)
#3
Mortgage loan shopping assistance
4 businesses (17.4%)
#4
Mortgage rate shopping assistance
4 businesses (17.4%)
#5
Mortgage refinancing assistance
4 businesses (17.4%)
#6
Home purchasing assistance
3 businesses (13.0%)
#7
VA Loans
3 businesses (13.0%)
#8
Jumbo Loans
3 businesses (13.0%)
#9
Mortgage Lending
3 businesses (13.0%)
#10
Austin Real Estate
2 businesses (8.7%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the mortgage broker industry in Austin Texas. With 189 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 189 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Susan Barringer, Kuper Sotheby's International Realty Open Website Open GBP 1 5 ★ 1 17 0.0% 8 10
Highland Homes Parten Open Website Open GBP 8 4.3 ★ 1 9 0.0% 0 0
Barton Creek Lending Group Open Website Open GBP 377 4.9 ★ 2 0 0% 3 7
Austin Mortgage Lender: Joel Richardson Open Website Open GBP 156 5 ★ 5 4 75.0% 7 10
Max Leaman Austin Mortgage Open Website Open GBP 537 5 ★ 3 0 0% 6 8
LendFriend Mortgage Open Website Open GBP 534 5 ★ 2 10 0.0% 7 10
Austin Capital Mortgage Open Website Open GBP 312 5 ★ 3 17 41.2% 1 9
Highlander Mortgage: Mortgage Broker In Austin | Best Mortgage Lender Open Website Open GBP 148 4.9 ★ 3 39 2.6% 0 1
Park Place Finance - Austin Mortgage Lender Open Website Open GBP 468 4.8 ★ 2 0 0% 6 9
Vista Lending Open Website Open GBP 140 4.9 ★ 2 6 0.0% 8 10
Prodigy Mortgage Brokers Open Website Open GBP 112 5 ★ 1 30 0.0% 1 1
Adelo Mortgage Open Website Open GBP 111 5 ★ 1 0 0% 8 10
Sente Mortgage Open Website Open GBP 377 5 ★ 1 0 0% 7 14
Brad Cullipher Austin Mortgage Open Website Open GBP 202 4.9 ★ 2 0 0% 7 13
The Josh Brown Team at Fairway Independent Mortgage Corporation Open Website Open GBP 624 5 ★ 1 12 0.0% 5 8
Lennar Mortgage, LLC Austin Open Website Open GBP 325 4.8 ★ 2 0 0% 1 1
Town Lake Lending Open Website Open GBP 40 5 ★ 1 29 0.0% 6 8
Mortgage Austin Open Website Open GBP 31 5 ★ 1 6 0.0% 4 6
Corbin Matise - Loan Officer in Austin, TX - Corbin Matise Mortgage Team Open Website Open GBP 52 4.9 ★ 1 39 100.0% 7 14
Assurance Financial - Austin Open Website Open GBP 120 4.9 ★ 1 9 0.0% 6 8
Will Austin - Benchmark Mortgage Open Website Open GBP 50 5 ★ 1 0 0% 1 1
Will Austin - Benchmark Mortgage Open Website Open GBP 50 5 ★ 1 0 0% 1 1
CapFi Lending Open Website Open GBP 73 4.9 ★ 2 0 0% 4 9

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