Industry Analysis Report

Mortgage Broker • Allen Texas

Generated on May 08, 2026

Total Businesses

22 analyzed in detail

Categories

12 different business types

Services

380 unique service offerings

Top Service

36.4% Home purchasing assi...

Avg Rating

4.9 ★ average

Total Reviews

6,070 across all businesses
Top 10 Most Common Services
#1
Home purchasing assistance
8 businesses (36.4%)
#2
Mortgage loan application assistance
8 businesses (36.4%)
#3
Mortgage loan shopping assistance
8 businesses (36.4%)
#4
Mortgage rate shopping assistance
8 businesses (36.4%)
#5
Mortgage refinancing assistance
8 businesses (36.4%)
#6
Private Mortgage Insurance
5 businesses (22.7%)
#7
Property closing assistance
5 businesses (22.7%)
#8
Cash Out Refinance
4 businesses (18.2%)
#9
Auto Loans
3 businesses (13.6%)
#10
Home Equity Loans
3 businesses (13.6%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 22 businesses reveals critical competitive intelligence for the mortgage broker industry in Allen Texas. With 380 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 380 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Credit Union of Texas Open Website Open GBP 260 3.8 ★ 10 63 0.0% 17 20
Texans Credit Union Open Website Open GBP 246 4.9 ★ 7 22 0.0% 17 19
Allen Location of Fairway Independent Mortgage Corp. Porch Light NMLS 2289 Open Website Open GBP 124 5 ★ 3 0 0% 17 20
Highlands Residential Mortgage Open Website Open GBP 3973 5 ★ 1 1 0.0% 17 20
American Mortgage Company Open Website Open GBP 87 5 ★ 1 35 0.0% 17 19
Competitive Home Lending Open Website Open GBP 59 4.9 ★ 2 11 0.0% 16 20
Supreme Lending Open Website Open GBP 58 5 ★ 1 0 0% 17 19
Inspired Buy Real Estate No Website Open GBP 89 5 ★ 1 0 0% 17 19
Sam Brock- Highlands Residential Mortgage Open Website Open GBP 30 5 ★ 1 3 0.0% 17 20
TJL MORTGAGE No Website Open GBP 21 5 ★ 1 0 0% 17 20
The Richard Woodward Team Nexa Mortgage Open Website Open GBP 343 5 ★ 2 121 5.8% 10 19
Lendid Home Loans Open Website Open GBP 204 5 ★ 1 113 0.0% 5 17
AWay Home Loans, LLC NMLS# 1944472 Open Website Open GBP 65 5 ★ 1 22 0.0% 6 19
Churchill Mortgage - Allen Open Website Open GBP 1 5 ★ 1 0 0% 17 20
Union Home Mortgage Open Website Open GBP 57 5 ★ 1 0 0% 14 20
Happy Home Mortgage Open Website Open GBP 3 5 ★ 1 19 0.0% 16 20
Elevate Home Mortgage Open Website Open GBP 100 5 ★ 1 52 34.6% 2 14
Mason Whitehead - Churchill Mortgage, NMLS 218140 Open Website Open GBP 57 5 ★ 1 0 0% 17 20
Dianne Glenn, Branch Manager, Benchmark Mortgage Open Website Open GBP 110 5 ★ 2 14 71.4% 18 19
H2 Lending LLC Open Website Open GBP 122 5 ★ 1 9 0.0% 1 2
Highlands Residential Mortgage - Allen Branch - Anthony D'Iorio Open Website Open GBP 1 5 ★ 1 8 0.0% 16 20
The Vaghela Team w Highlands Residential Mortgage NMLS ID#220899 Open Website Open GBP 60 5 ★ 1 0 0% 17 20

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