Mortgage Broker • Kansas City Missouri
Generated on May 08, 2026
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If you want to know what your competitors are doing with their website only, this will give you all of what your competitors are doing with their websites and provide a solution that you can add to your website to build up the things you are missing very quickly without rebuilding your website or paying a monthly cost for SEO.
Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.
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This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the mortgage broker industry in Kansas City Missouri. With 329 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.
We're showing you the top 10 most common services your competitors are using. With 329 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.
This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:
It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.
The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.
Key Competitive Analysis Points:
| Company Name | Website | Open GBP | Reviews | Rating | # Categories | # Services | % Descriptions | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 3mi Competitors | 5mi Competitors |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KC Mortgage Pro | Open Website | Open GBP | 169 | 2 | 50 | 0.0% | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | — | — | ✓ | 7 | 10 | |
| Signature Mortgage Group LLC | Open Website | Open GBP | 290 | 2 | 26 | 92.3% | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | — | ✓ | — | — | 2 | 7 | |
| Elite Mortgage Group, LLC | Open Website | Open GBP | 102 | 2 | 34 | 0.0% | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | — | — | ✓ | — | 7 | 8 | |
| Clear Mortgage, LLC. | Open Website | Open GBP | 209 | 2 | 71 | 59.2% | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | 7 | 8 | |
| Mortgage Solutions Financial Kansas City | Open Website | Open GBP | 75 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 0 | 0 | |
| McGowan Mortgages | Open Website | Open GBP | 228 | 5 | 29 | 0.0% | — | — | — | — | — | — | — | — | ✓ | — | 1 | 6 | |
| Loans In KC | Open Website | Open GBP | 67 | 1 | 23 | 0.0% | ✓ | ✓ | ✓ | ✓ | ✓ | — | — | — | — | ✓ | 1 | 7 | |
| KC Mortgage Duo | Open Website | Open GBP | 57 | 3 | 48 | 0.0% | ✓ | — | — | ✓ | ✓ | — | ✓ | — | ✓ | — | 2 | 2 | |
| US Mortgage Connection | Open Website | Open GBP | 55 | 1 | 7 | 0.0% | ✓ | ✓ | ✓ | — | — | — | — | — | — | — | 2 | 7 | |
| Crown Mortgage | Open Website | Open GBP | 140 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 5 | 9 | |
| Summit Lending | Award-Winning Mortgage Broker | Open Website | Open GBP | 426 | 2 | 27 | 81.5% | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | — | — | 0 | 0 | |
| Lee McLain, Kansas City Mortgage Broker | Open Website | Open GBP | 31 | 2 | 1 | 0.0% | — | — | — | — | — | — | — | — | — | — | 7 | 8 | |
| Metropolitan Mortgage Corporation - Kansas City | Open Website | Open GBP | 11 | 2 | 14 | 92.9% | — | — | — | — | — | — | — | — | — | — | 7 | 8 | |
| Fairway Independent Mortgage Corporation | Open Website | Open GBP | 276 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 0 | 0 | |
| Churchill Mortgage - Kansas City | Open Website | Open GBP | 84 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 7 | 9 | |
| Silverton Mortgage - Kansas City | Open Website | Open GBP | 58 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 1 | 4 | |
| Mission Mortgage of Kansas City | Open Website | Open GBP | 221 | 1 | 1 | 100.0% | — | — | — | — | — | — | — | — | — | — | 1 | 2 | |
| Atlas Mortgage Group | Open Website | Open GBP | 56 | 2 | 62 | 17.7% | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | — | — | 2 | 6 | |
| Smart Home Lending | Open Website | Open GBP | 535 | 5 | 34 | 38.2% | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | — | ✓ | ✓ | ✓ | 1 | 5 | |
| Ammon Dorsey Guild Mortgage - Missouri Kansas Florida | Open Website | Open GBP | 127 | 9 | 1 | 0.0% | — | — | — | — | — | — | — | — | — | — | 2 | 2 | |
| KC Investor Funding - Hard Money Lenders of Kansas City | Open Website | Open GBP | 55 | 2 | 1 | 100.0% | — | — | — | — | — | — | — | — | — | — | 7 | 8 | |
| Mulberry Street Mortgage | Open Website | Open GBP | 31 | 1 | 67 | 0.0% | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | — | ✓ | — | — | 2 | 2 | |
| Fountain Mortgage | Open Website | Open GBP | 578 | 1 | 3 | 0.0% | — | — | — | — | — | — | — | — | — | — | 3 | 6 |