Industry Analysis Report

Mortgage Broker • Westland Michigan

Total Businesses

24 analyzed in detail

Categories

6 different business types

Services

245 unique service offerings

Top Service

50.0% Home purchasing assi...

Avg Rating

4.9 ★ average

Total Reviews

8,144 across all businesses
Top 10 Most Common Services
#1
Home purchasing assistance
12 businesses (50.0%)
#2
Mortgage refinancing assistance
12 businesses (50.0%)
#3
Mortgage loan application assistance
10 businesses (41.7%)
#4
Mortgage rate shopping assistance
10 businesses (41.7%)
#5
Mortgage loan shopping assistance
9 businesses (37.5%)
#6
Property closing assistance
6 businesses (25.0%)
#7
Home Refinance
4 businesses (16.7%)
#8
Cash Out Refinance
3 businesses (12.5%)
#9
Refinance Refinance
3 businesses (12.5%)
#10
Mortgage Insurance
3 businesses (12.5%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the mortgage broker industry in Westland Michigan. With 245 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 245 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Equity Express Mortgage Open Website Open GBP 320 4.8 ★ 1 11 0.0% 6 7
Liberty 1 Lending Inc. Open Website Open GBP 957 4.9 ★ 1 30 0.0% 6 8
Level Up Home Loans LLC Open Website Open GBP 76 5 ★ 2 0 0% 3 11
Ameriplus Financial Services NMLS# 171501 Open Website Open GBP 51 5 ★ 2 3 66.7% 4 5
Garrett Stone MI Home Loans Open Website Open GBP 1 5 ★ 1 38 0.0% 6 11
Mortgage Connections Open Website Open GBP 296 4.9 ★ 1 9 0.0% 2 4
Wealth Home Lending LLC Open Website Open GBP 44 5 ★ 1 28 0.0% 1 4
Accurate Mortgage Solutions Open Website Open GBP 38 4.7 ★ 1 2 0.0% 3 10
Total Home Lending Open Website Open GBP 40 5 ★ 2 10 0.0% 2 8
Modern Mortgage Financial Open Website Open GBP 424 4.8 ★ 1 38 0.0% 0 0
Mortgages By Jack Open Website Open GBP 12 5 ★ 1 0 0% 6 11
“The McGuire Home Lending Team” Open Website Open GBP 31 4.6 ★ 1 0 0% 1 5
Spectrum Home Mortgage, LLC No Website Open GBP 1 0 0% 1 8
Home Loan Specialists Open Website Open GBP 16 4.8 ★ 1 2 0.0% 6 11
MortgagePros Open Website Open GBP 4315 4.9 ★ 1 49 0.0% 1 1
CND Mortgage Open Website Open GBP 6 5 ★ 1 0 0% 5 9
Fortress Home Mortgage, Inc. Open Website Open GBP 84 5 ★ 1 54 9.3% 1 1
Mortgage City Open Website Open GBP 135 5 ★ 3 38 23.7% 1 1
A Best Financial Corporation Open Website Open GBP 3 5 ★ 2 10 0.0% 3 8
Imperium Lending Open Website Open GBP 1063 4.7 ★ 1 2 0.0% 1 1
Universal Mortgage LLC Open Website Open GBP 34 4.9 ★ 1 11 0.0% 2 4
Mortgage First Home Loans Open Website Open GBP 37 5 ★ 3 8 100.0% 2 4
Liberty 1 Lending Branch Open Website Open GBP 65 5 ★ 1 6 0.0% 2 6
Ramy Taha - OLYMPIAN MORTGAGE - SR. LOAN OFFICER - NMLS# 1604035 Open Website Open GBP 96 5 ★ 1 0 0% 3 4

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