Industry Analysis Report

Nail Salon • Detroit Michigan

Total Businesses

24 analyzed in detail

Categories

11 different business types

Services

275 unique service offerings

Top Service

104.2% Manicure

Avg Rating

4.3 ★ average

Total Reviews

8,453 across all businesses
Top 10 Most Common Services
#1
Manicure
25 businesses (104.2%)
#2
Pedicure
23 businesses (95.8%)
#3
Acrylic nails
21 businesses (87.5%)
#4
Gel manicures
15 businesses (62.5%)
#5
Nail art
15 businesses (62.5%)
#6
Waxing
15 businesses (62.5%)
#7
Eyelash extensions
12 businesses (50.0%)
#8
Dip powder
10 businesses (41.7%)
#9
Nail designs
9 businesses (37.5%)
#10
Nail extensions
7 businesses (29.2%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the nail salon industry in Detroit Michigan. With 275 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 275 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
The TEN Nail Bar Open Website Open GBP 632 4.6 ★ 1 36 0.0% 8 12
GALAXY NAILS & SPA Open Website Open GBP 453 4.6 ★ 1 22 0.0% 4 6
King Nails Open Website Open GBP 432 4.6 ★ 1 9 0.0% 10 12
NC Nail Spa & Lash No Website Open GBP 362 4.4 ★ 1 19 0.0% 7 12
Polished Lounge Open Website Open GBP 190 4.3 ★ 1 30 0.0% 10 12
HEY SEXY NAILS 1 Open Website Open GBP 1059 4.8 ★ 1 10 0.0% 1 1
BeBe Nails & Spa Open Website Open GBP 592 4 ★ 2 17 0.0% 9 13
Paris Nail & Spa Open Website Open GBP 488 4.3 ★ 1 21 0.0% 3 6
Savvy Nails and Spa & eyelashr + eyebrow No Website Open GBP 361 4.2 ★ 1 5 0.0% 1 7
Custom Nails No Website Open GBP 585 4.3 ★ 1 4 0.0% 9 11
Detroit Nails No Website Open GBP 170 3.6 ★ 1 2 0.0% 6 6
T & T Nails No Website Open GBP 305 3.8 ★ 1 16 0.0% 8 11
STONED COLD NAILS Open Website Open GBP 42 4.9 ★ 1 12 0.0% 9 10
LUXURY NAILS HIGHLAND PARK, eyelashes&eyebrows Open Website Open GBP 293 4.8 ★ 2 64 0.0% 2 6
Gravity Nails Open Website Open GBP 105 4.6 ★ 1 19 0.0% 1 5
VIP #1 Nails Open Website Open GBP 111 4 ★ 1 8 0.0% 4 10
Bebe Nails Spa Rosa Parks Open Website Open GBP 162 4.5 ★ 1 0 0% 6 11
Oriental Nails Open Website Open GBP 303 4.3 ★ 1 39 59.0% 4 6
Vip Nail Lounge No Website Open GBP 257 3.7 ★ 1 4 0.0% 7 11
Pro Nails Salon Open Website Open GBP 449 4.5 ★ 1 28 0.0% 3 6
Salon 360 & Med Spa Open Website Open GBP 339 4.4 ★ 9 105 6.7% 1 1
Salon 360 & Med Spa Open Website Open GBP 339 4.4 ★ 9 105 6.7% 1 1
Detroit Spa Nails No Website Open GBP 212 3.8 ★ 1 10 0.0% 6 6
Detroit Spa Nails No Website Open GBP 212 3.8 ★ 1 10 0.0% 6 6

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