Industry Analysis Report

Mortgage Broker • Sterling Heights Michigan

Total Businesses

21 analyzed in detail

Categories

4 different business types

Services

256 unique service offerings

Top Service

42.9% Home purchasing assi...

Avg Rating

4.9 ★ average

Total Reviews

2,813 across all businesses
Top 10 Most Common Services
#1
Home purchasing assistance
9 businesses (42.9%)
#2
Mortgage refinancing assistance
9 businesses (42.9%)
#3
Mortgage loan application assistance
8 businesses (38.1%)
#4
Mortgage loan shopping assistance
8 businesses (38.1%)
#5
Mortgage rate shopping assistance
8 businesses (38.1%)
#6
Private Mortgage Insurance
6 businesses (28.6%)
#7
Property closing assistance
6 businesses (28.6%)
#8
Debt Consolidation
5 businesses (23.8%)
#9
Loan Programs
5 businesses (23.8%)
#10
Purchase Refinance
4 businesses (19.0%)
Industry Insights & Competitive Analysis
Quick Snap Report
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Website Guru Report
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 21 businesses reveals critical competitive intelligence for the mortgage broker industry in Sterling Heights Michigan. With 256 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 256 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Great Lakes Mortgage Financial - Sterling Heights Open Website Open GBP 493 4.9 ★ 1 6 0.0% 4 10
R-B Financial/Mortgages, Inc. Open Website Open GBP 105 5 ★ 2 1 0.0% 5 12
Sistar Mortgage Open Website Open GBP 372 4.8 ★ 1 5 100.0% 2 7
Next Chapter Financial Open Website Open GBP 96 4.9 ★ 1 11 0.0% 4 9
Angela Kakos at Rate (NMLS #166374) Open Website Open GBP 36 4.8 ★ 2 0 0% 2 6
Dante Rosa Home Loans, LLC Open Website Open GBP 143 5 ★ 1 20 0.0% 2 4
Connect Mortgage Funding, Inc. Open Website Open GBP 250 5 ★ 2 17 0.0% 3 4
Hassarloans No Website Open GBP 26 5 ★ 1 52 0.0% 1 2
CAPITAL LENDING, INC. Open Website Open GBP 135 5 ★ 3 10 80.0% 2 9
Best Rate Mortgage Open Website Open GBP 142 5 ★ 2 17 58.8% 2 2
Sock Mortgage Powered By Affinity Home Lending Open Website Open GBP 96 5 ★ 1 23 0.0% 4 8
Mortgage 1 Open Website Open GBP 107 4.5 ★ 1 7 0.0% 5 12
Mortgage Xperts Open Website Open GBP 45 5 ★ 1 46 0.0% 3 9
Simple Home Lending Open Website Open GBP 68 4.9 ★ 1 0 0% 4 5
Dimitri Elher - Union Home Mortgage Open Website Open GBP 28 4.6 ★ 1 7 0.0% 7 12
Dennis Bobby, Ruoff Mortgage Open Website Open GBP 25 5 ★ 1 0 0% 5 12
Younited Mortgage LLC Open Website Open GBP 40 5 ★ 2 6 0.0% 6 12
Advantage Lending Corp Open Website Open GBP 290 5 ★ 3 89 0.0% 0 3
Mortgage City Open Website Open GBP 135 5 ★ 3 38 23.7% 0 0
Guaranteed Rate Open Website Open GBP 129 5 ★ 1 0 0% 3 10
USA Mortgage Plan Open Website Open GBP 52 5 ★ 1 4 0.0% 2 2

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