Industry Analysis Report

Roofing contractor • Detroit Michigan

Total Businesses

23 analyzed in detail

Categories

22 different business types

Services

725 unique service offerings

Top Service

82.6% Roof installation

Avg Rating

4.6 ★ average

Total Reviews

3,289 across all businesses
Top 10 Most Common Services
#1
Roof installation
19 businesses (82.6%)
#2
Roof repair
17 businesses (73.9%)
#3
Roof inspection
16 businesses (69.6%)
#4
Gutter installation
14 businesses (60.9%)
#5
Roof repair for storm & wind damage
12 businesses (52.2%)
#6
Gutter repairs
11 businesses (47.8%)
#7
Roof damage repair
11 businesses (47.8%)
#8
Skylight installation
9 businesses (39.1%)
#9
Gutter cleaning
8 businesses (34.8%)
#10
Skylight repair
8 businesses (34.8%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the roofing contractor industry in Detroit Michigan. With 725 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 725 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
T&M Roofing Open Website Open GBP 40 4.5 ★ 1 48 39.6% 1 5
P D Roofing Open Website Open GBP 101 4.8 ★ 6 68 0.0% 2 5
Bruttell Roofing, Inc. Open Website Open GBP 240 4.7 ★ 1 56 0.0% 4 5
Bruttell Roofing, Inc. Open Website Open GBP 240 4.7 ★ 1 56 0.0% 4 5
The Detroit Roofing Company Open Website Open GBP 47 4.9 ★ 3 46 100.0% 1 7
Detroit Roofers Open Website Open GBP 70 4.9 ★ 2 73 16.4% 2 5
Chuck's Roofing Company Inc Open Website Open GBP 220 4.9 ★ 4 68 0.0% 0 1
Pro Home Improvement Open Website Open GBP 352 4.6 ★ 4 121 13.2% 3 6
Roof One Open Website Open GBP 108 4.9 ★ 7 50 0.0% 3 6
Motor City Home Improvement Open Website Open GBP 182 4.6 ★ 5 34 0.0% 0 2
Bright Roofing & General Building Restoration Open Website Open GBP 6 5 ★ 1 37 0.0% 3 5
Home Exteriors of Michigan Open Website Open GBP 269 5 ★ 7 47 51.1% 1 1
Detroit Roofing Repair Open Website Open GBP 8 4 ★ 1 36 0.0% 0 2
L&S Home Improvements Open Website Open GBP 326 4.9 ★ 4 45 57.8% 1 1
Evolve Construction & Restoration MI Open Website Open GBP 92 5 ★ 1 25 0.0% 3 5
New Look Roofers Open Website Open GBP 22 4.9 ★ 1 0 0% 1 4
Gabriel’s Roofing Construction Open Website Open GBP 100 4.9 ★ 2 25 0.0% 0 2
Detroit Roofing Company No Website Open GBP 1 1 ★ 1 50 0.0% 2 7
Pete's Roofing Open Website Open GBP 7 4.4 ★ 3 22 0.0% 2 4
Best Choice Roofing Open Website Open GBP 79 4.5 ★ 4 43 34.9% 1 6
Great Lakes Gutter Open Website Open GBP 623 4.9 ★ 2 35 0.0% 1 2
Sterling Custom Homes & Renovations Open Website Open GBP 10 4.6 ★ 6 57 40.4% 0 0
Oak Roofing Open Website Open GBP 146 5 ★ 1 6 0.0% 1 2

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