Industry Analysis Report

Swimming school • Detroit Michigan

Total Businesses

23 analyzed in detail

Categories

26 different business types

Services

112 unique service offerings

Top Service

21.7% Adult lessons

Avg Rating

4.6 ★ average

Total Reviews

7,627 across all businesses
Top 10 Most Common Services
#1
Adult lessons
5 businesses (21.7%)
#2
Group classes
5 businesses (21.7%)
#3
Infant lessons
5 businesses (21.7%)
#4
Private classes
5 businesses (21.7%)
#5
Semi-private classes
5 businesses (21.7%)
#6
Special needs lessons
5 businesses (21.7%)
#7
Youth classes
5 businesses (21.7%)
#8
Competitive Swim Training
4 businesses (17.4%)
#9
Swim Lessons for all ages
4 businesses (17.4%)
#10
Swim Lessons Near me
4 businesses (17.4%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the swimming school industry in Detroit Michigan. With 112 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 112 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Aqua-Tots Swim School Dearborn No Website Open GBP 485 4.7 ★ 8 29 0.0% 1 1
Boll Family YMCA Open Website Open GBP 414 4.5 ★ 3 2 0.0% 4 6
Aqua-Tots Swim School Berkley Open Website Open GBP 434 4.9 ★ 7 29 0.0% 1 4
British Swim School – Dearborn Heights Open Website Open GBP 135 4.9 ★ 7 35 0.0% 1 2
Royal Swim School - Franklin Open Website Open GBP 27 4.9 ★ 5 12 0.0% 1 1
YMCA of Metropolitan Detroit Open Website Open GBP 116 4.5 ★ 1 0 0% 4 6
Patton Recreation Center Open Website Open GBP 576 4.3 ★ 4 0 0% 0 5
Aqua-Tots Swim School Farmington Hills Open Website Open GBP 440 4.8 ★ 7 29 0.0% 1 1
Coleman A. Young Community Center Open Website Open GBP 270 4.3 ★ 3 0 0% 4 6
British Swim School of Detroit Open Website Open GBP 94 4.8 ★ 2 42 0.0% 0 1
Royal Swimming Open Website Open GBP 20 4.8 ★ 3 12 0.0% 1 5
Goldfish Swim School - Birmingham Open Website Open GBP 294 4.8 ★ 6 16 100.0% 1 5
Aqua-Tots Swim School Troy Open Website Open GBP 313 4.4 ★ 7 20 0.0% 2 3
Windsor Essex Swim Team Open Website Open GBP 22 5 ★ 6 0 0% 4 6
Adams Butzel Complex Open Website Open GBP 637 4.4 ★ 2 0 0% 1 2
Joseph Walker Williams Recreation Center Open Website Open GBP 289 4.5 ★ 1 0 0% 0 7
International Aquatic and Training Centre Open Website Open GBP 133 4.4 ★ 1 0 0% 4 6
Northwest Activities Center Open Website Open GBP 1895 4.4 ★ 1 0 0% 1 2
Wayne County Family Aquatic Center Open Website Open GBP 418 4.3 ★ 1 0 0% 0 1
British Swim School of Northwest Detroit Open Website Open GBP 5 5 ★ 1 14 0.0% 0 1
ISR Great Lakes - Self Rescue Swimming in Metro Detroit Open Website Open GBP 4 0 0% 2 5
Razor Aquatics Swim Team Open Website Open GBP 12 4.8 ★ 2 0 0% 0 1
South Oakland Family YMCA Open Website Open GBP 598 4.5 ★ 3 0 0% 1 5

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