Industry Analysis Report

Mortgage Broker • Warren Michigan

Generated on May 08, 2026

Total Businesses

23 analyzed in detail

Categories

3 different business types

Services

263 unique service offerings

Top Service

43.5% Home purchasing assi...

Avg Rating

4.6 ★ average

Total Reviews

4,570 across all businesses
Top 10 Most Common Services
#1
Home purchasing assistance
10 businesses (43.5%)
#2
Mortgage refinancing assistance
10 businesses (43.5%)
#3
Mortgage loan application assistance
10 businesses (43.5%)
#4
Mortgage rate shopping assistance
10 businesses (43.5%)
#5
Mortgage loan shopping assistance
9 businesses (39.1%)
#6
Jumbo Loans
6 businesses (26.1%)
#7
Loan Programs
5 businesses (21.7%)
#8
Private Mortgage Insurance
5 businesses (21.7%)
#9
Property closing assistance
4 businesses (17.4%)
#10
Adjustable Rate Mortgages
4 businesses (17.4%)
Industry Insights & Competitive Analysis
Quick Snap Report
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If you want to know what your competitors are doing with their website only, this will give you all of what your competitors are doing with their websites and provide a solution that you can add to your website to build up the things you are missing very quickly without rebuilding your website or paying a monthly cost for SEO.

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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the mortgage broker industry in Warren Michigan. With 263 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 263 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Trust Homes Open Website Open GBP 53 5 ★ 1 4 0.0% 8 14
Hall Financial Open Website Open GBP 3014 4.9 ★ 2 65 0.0% 4 10
Sistar Mortgage Open Website Open GBP 372 4.8 ★ 1 5 100.0% 9 13
Mortgage City Open Website Open GBP 135 5 ★ 3 38 23.7% 3 5
New Horizons Home Finance Open Website Open GBP 22 5 ★ 1 27 0.0% 2 5
The Michigan Mortgage Exchange Open Website Open GBP 32 5 ★ 1 20 0.0% 0 1
Family 1st Lending LLC Open Website Open GBP 23 5 ★ 1 0 0% 4 16
Best Rate Mortgage Open Website Open GBP 142 5 ★ 2 17 58.8% 0 1
Hassarloans No Website Open GBP 26 5 ★ 1 52 0.0% 7 12
Angela Kakos at Rate (NMLS #166374) Open Website Open GBP 36 4.8 ★ 2 0 0% 4 12
Mortgage Connections Open Website Open GBP 296 4.9 ★ 1 9 0.0% 1 1
Five Brothers Mtg Co Servicing No Website Open GBP 14 1.9 ★ 1 0 0% 7 11
Craig Johnson at CrossCountry Mortgage Open Website Open GBP 3 5 ★ 1 0 0% 8 13
Anthony Messina - Metro Detroit Mortgage Consultant Open Website Open GBP 23 5 ★ 1 9 0.0% 9 13
LoanVision Mortgage LLC Open Website Open GBP 1 5 ★ 1 25 0.0% 4 12
Five Brothers Mortgage Open Website Open GBP 4 3 ★ 1 0 0% 1 8
CrossCountry Mortgage | NMLS #169612 Open Website Open GBP 4 2 ★ 1 0 0% 8 13
Verney Kassab Mortgage & Real Estate (NMLS # 20941) No Website Open GBP 8 4 ★ 1 3 66.7% 9 13
Onward Mortgage Open Website Open GBP 2 5 ★ 1 17 0.0% 4 12
Judy Hepner at CrossCountry Mortgage Open Website Open GBP 1 5 ★ 1 0 0% 8 13
Jason Bock - NMLS 713743, Branch Manager, First Community Mortgage Open Website Open GBP 151 5 ★ 1 0 0% 3 5
Sonic Loans Open Website Open GBP 125 5 ★ 2 97 0.0% 1 1
Michigan Mortgage Mom Open Website Open GBP 83 5 ★ 1 8 0.0% 0 0

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