Industry Analysis Report

Beauty Salon • West Des Moines Iowa

Generated on May 07, 2026

Total Businesses

24 analyzed in detail

Categories

22 different business types

Services

693 unique service offerings

Top Service

79.2% Hairstyling

Avg Rating

4.8 ★ average

Total Reviews

6,309 across all businesses
Top 10 Most Common Services
#1
Hairstyling
19 businesses (79.2%)
#2
Balayage
16 businesses (66.7%)
#3
Haircut
16 businesses (66.7%)
#4
Hair extensions
13 businesses (54.2%)
#5
Hair coloring
13 businesses (54.2%)
#6
Blowouts
12 businesses (50.0%)
#7
Hair highlighting
10 businesses (41.7%)
#8
Body waxing
9 businesses (37.5%)
#9
Eyelash extensions
8 businesses (33.3%)
#10
Curly hair
8 businesses (33.3%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the beauty salon industry in West Des Moines Iowa. With 693 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 693 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Reese Marie Salon & Spa AVEDA Open Website Open GBP 75 4.8 ★ 2 28 0.0% 6 17
The Art Salon Open Website Open GBP 46 4.9 ★ 1 14 0.0% 5 17
Bella Spa Beauty Bar Open Website Open GBP 155 5 ★ 1 0 0% 15 22
Refinery Hair Open Website Open GBP 98 4.9 ★ 5 28 0.0% 15 22
CC's Hair Skin Body Open Website Open GBP 151 4.9 ★ 3 150 0.0% 11 17
Salon Vici Open Website Open GBP 260 4.7 ★ 2 45 17.8% 11 17
Rouge Style Company Open Website Open GBP 74 4.8 ★ 2 14 0.0% 14 22
Saint Blonde Salon Open Website Open GBP 70 4.7 ★ 3 30 0.0% 6 17
The Colour Bar Salon & Spa Open Website Open GBP 49 4.5 ★ 3 61 31.1% 7 22
Roslin's on Fifth Salon Open Website Open GBP 116 4.8 ★ 3 37 8.1% 5 17
Salon Muse Open Website Open GBP 32 5 ★ 1 30 0.0% 10 20
Avant Salon Open Website Open GBP 47 4.9 ★ 1 21 0.0% 12 21
Aveda Institute Des Moines Open Website Open GBP 3203 4.9 ★ 9 117 7.7% 13 22
Salon Indē Open Website Open GBP 55 5 ★ 1 16 0.0% 15 22
Emerald Muse Salon Open Website Open GBP 30 5 ★ 1 7 0.0% 15 18
Cornucopia Salon Studio Open Website Open GBP 7 5 ★ 1 9 0.0% 14 22
Sola Salons Open Website Open GBP 61 4.8 ★ 2 63 0.0% 14 22
Beauty Bar Eyebrow Threading in OMG Nails Open Website Open GBP 130 5 ★ 1 3 0.0% 15 22
Beauty Bar Eyebrow Threading in OMG Nails Open Website Open GBP 130 5 ★ 1 3 0.0% 15 22
Frame Beauty Co. Open Website Open GBP 24 5 ★ 1 8 0.0% 15 18
SEPHORA Open Website Open GBP 186 3.7 ★ 3 9 100.0% 15 18
Mahlaha Salon Open Website Open GBP 212 5 ★ 7 136 0.0% 4 15
J. Michaels Salon Open Website Open GBP 997 4.8 ★ 6 137 23.4% 2 6
Blo West Des Moines Open Website Open GBP 101 4.6 ★ 1 50 0.0% 14 22

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