Industry Analysis Report

Beauty Salon • Fort Dodge Iowa

Total Businesses

24 analyzed in detail

Categories

17 different business types

Services

474 unique service offerings

Top Service

41.7% Hairstyling

Avg Rating

4.7 ★ average

Total Reviews

1,316 across all businesses
Top 10 Most Common Services
#1
Hairstyling
10 businesses (41.7%)
#2
Haircut
7 businesses (29.2%)
#3
Waxing
7 businesses (29.2%)
#4
Balayage
5 businesses (20.8%)
#5
Hair extensions
5 businesses (20.8%)
#6
Hair coloring
5 businesses (20.8%)
#7
Hair highlighting
4 businesses (16.7%)
#8
Updos
4 businesses (16.7%)
#9
Eyebrow beautification
4 businesses (16.7%)
#10
Eyebrow shaping
4 businesses (16.7%)
Industry Insights & Competitive Analysis
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Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the beauty salon industry in Fort Dodge Iowa. With 474 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 474 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Salon Five One Five Open Website Open GBP 16 4.6 ★ 8 61 0.0% 23 23
Hair Odyssey Open Website Open GBP 22 4.6 ★ 1 0 0% 23 23
Cost Cutters Open Website Open GBP 622 4.6 ★ 5 241 0.0% 23 23
The HairLoft Open Website Open GBP 54 4.6 ★ 1 11 0.0% 23 23
Salon & Company Open Website Open GBP 19 4.4 ★ 3 0 0% 23 23
Personal Expressions Open Website Open GBP 34 4.9 ★ 5 103 1.0% 23 23
Absolutely U Salon No Website Open GBP 17 5 ★ 1 0 0% 23 23
Mere Image No Website Open GBP 18 4.8 ★ 3 11 0.0% 23 23
Danny's Fashion No Website Open GBP 26 4.8 ★ 2 2 0.0% 23 23
Exclusive No Website Open GBP 14 5 ★ 2 0 0% 23 23
Indigo Lotus Salon No Website Open GBP 19 5 ★ 1 2 0.0% 23 23
Beauty Lux by Azures Open Website Open GBP 9 5 ★ 2 22 0.0% 23 23
Natural divine boutique and spa No Website Open GBP 8 5 ★ 1 0 0% 23 23
HairByCloeyy Open Website Open GBP 9 5 ★ 1 4 0.0% 23 23
Cascades Nail & Beauty Bar Open Website Open GBP 14 4.5 ★ 3 31 0.0% 23 23
The Lash Beautique Open Website Open GBP 38 5 ★ 3 8 0.0% 23 23
Headlines Hair Studio No Website Open GBP 7 4.9 ★ 1 0 0% 23 23
The Face Place Open Website Open GBP 9 5 ★ 1 9 0.0% 23 23
Glow studio No Website Open GBP 5 5 ★ 1 9 0.0% 23 23
Silhouette Beauty Salon No Website Open GBP 1 5 ★ 1 0 0% 23 23
Great Clips Open Website Open GBP 340 4 ★ 2 34 100.0% 23 23
Nail Fairy Studio Open Website Open GBP 1 5 ★ 1 13 0.0% 23 23
Salon Central No Website Open GBP 1 5 ★ 1 0 0% 23 23
Braids, Dreads & Twists Shop By Carress No Website Open GBP 13 3.2 ★ 1 13 0.0% 23 23

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