Industry Analysis Report

Beauty Salon • Urbandale Iowa

Generated on May 06, 2026

Total Businesses

25 analyzed in detail

Categories

19 different business types

Services

574 unique service offerings

Top Service

48.0% Hairstyling

Avg Rating

4.8 ★ average

Total Reviews

2,333 across all businesses
Top 10 Most Common Services
#1
Hairstyling
12 businesses (48.0%)
#2
Haircut
11 businesses (44.0%)
#3
Hair extensions
8 businesses (32.0%)
#4
Blowdry
6 businesses (24.0%)
#5
Hair coloring
6 businesses (24.0%)
#6
Body waxing
5 businesses (20.0%)
#7
Hair highlighting
5 businesses (20.0%)
#8
Hair Extensions
5 businesses (20.0%)
#9
Makeup services
5 businesses (20.0%)
#10
Waxing
5 businesses (20.0%)
Industry Insights & Competitive Analysis
Quick Snap Report
Get Quick Snap $27

For just $27, get a quick analysis comparing your Google Business Profile services with your website to see if they're aligned correctly. Perfect for testing before investing in larger reports. Usually delivered within a few hours, but always less than 24 hours in your email.

Website Guru Report
Get Website Guru Report

If you want to know what your competitors are doing with their website only, this will give you all of what your competitors are doing with their websites and provide a solution that you can add to your website to build up the things you are missing very quickly without rebuilding your website or paying a monthly cost for SEO.

LPRAudit.com Report
Get LPR Audit Report

Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 25 businesses reveals critical competitive intelligence for the beauty salon industry in Urbandale Iowa. With 574 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 574 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Art of Life Salon & Spa Open Website Open GBP 262 4.8 ★ 8 106 0.0% 21 24
Elements Salon & Studio Open Website Open GBP 71 4.7 ★ 2 21 0.0% 22 22
Salon Seven•O Open Website Open GBP 60 4.9 ★ 1 3 0.0% 21 22
Sunny's Studio & Products Gallery No Website Open GBP 81 4.8 ★ 1 0 0% 21 24
hm salon suites No Website Open GBP 72 4.8 ★ 1 0 0% 21 24
MissVie's Braiding Salon and Beauty Supply Open Website Open GBP 117 4.9 ★ 1 20 0.0% 21 22
Form Salon No Website Open GBP 32 5 ★ 1 22 0.0% 21 22
Lash Love Beauty Bar Open Website Open GBP 348 4.8 ★ 4 48 0.0% 21 24
Salon U No Website Open GBP 27 5 ★ 1 4 0.0% 22 22
Maven Independent Salon Studios Open Website Open GBP 38 4.4 ★ 2 0 0% 2 12
Salon 86 Open Website Open GBP 32 4.3 ★ 1 30 0.0% 21 22
Sunny's Sons Salon Open Website Open GBP 60 4.3 ★ 1 0 0% 21 24
Mahlaha Salon Open Website Open GBP 212 5 ★ 7 136 0.0% 2 12
Sage & Strands Open Website Open GBP 30 5 ★ 5 25 0.0% 21 24
Shayi Beauty Bar Open Website Open GBP 18 4.6 ★ 1 51 2.0% 21 22
Creative Cutters Open Website Open GBP 18 4.9 ★ 1 0 0% 21 22
Natalie's Hair Atelier Open Website Open GBP 37 5 ★ 1 35 0.0% 21 24
Beauty Fusion Med Spa Open Website Open GBP 65 4.9 ★ 6 58 0.0% 22 22
Volume 1 beauty Open Website Open GBP 58 5 ★ 1 20 0.0% 21 24
Urbandale Barber and Beauty Shop Open Website Open GBP 75 4.6 ★ 1 4 0.0% 21 24
Urbandale Barber and Beauty Shop Open Website Open GBP 75 4.6 ★ 1 4 0.0% 21 24
Salon Arrow No Website Open GBP 68 4.9 ★ 1 2 0.0% 21 22
Cost Cutters Open Website Open GBP 418 4.8 ★ 5 146 0.0% 20 22
Deer Creek Salon Suites Open Website Open GBP 49 5 ★ 2 0 0% 15 23
Sha Oah Beauty Salon No Website Open GBP 10 4.9 ★ 1 0 0% 10 21

🔓 Learn More at LPRAudit.com

Get the data for your company with the Full LPRAudit.com Report and tools, the Website Guru Report, or the basic Comparing your services on your Google Business with your Website only in our Quick Snapshot report.

Learn More →