Industry Analysis Report

Beauty Salon • Indianapolis Indiana

Total Businesses

24 analyzed in detail

Categories

19 different business types

Services

768 unique service offerings

Top Service

91.7% Haircut

Avg Rating

4.8 ★ average

Total Reviews

7,796 across all businesses
Top 10 Most Common Services
#1
Haircut
22 businesses (91.7%)
#2
Hairstyling
21 businesses (87.5%)
#3
Balayage
18 businesses (75.0%)
#4
Hair extensions
17 businesses (70.8%)
#5
Hair coloring
15 businesses (62.5%)
#6
Blowouts
12 businesses (50.0%)
#7
Hair highlighting
10 businesses (41.7%)
#8
Perms
9 businesses (37.5%)
#9
Hair Extensions
8 businesses (33.3%)
#10
Bang trim
7 businesses (29.2%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the beauty salon industry in Indianapolis Indiana. With 768 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 768 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
LUXORI HAIR SALON - PREMIER HAIR SALON and MAKE UP STUDIO Open Website Open GBP 450 4.8 ★ 6 39 0.0% 8 8
The Beauty Bar at Geist Open Website Open GBP 415 4.8 ★ 9 98 0.0% 0 1
The Mae Salon & Spa Open Website Open GBP 262 4.9 ★ 7 136 0.0% 2 9
Tyler Mason Salon Spa Open Website Open GBP 672 4.7 ★ 5 50 0.0% 0 0
Salon Honey Open Website Open GBP 546 4.8 ★ 1 14 0.0% 7 8
Evelyns Beauty Salon, DBO Hair Studios Open Website Open GBP 309 4.2 ★ 3 41 0.0% 3 9
WiP Downtown Open Website Open GBP 201 4.8 ★ 2 56 0.0% 8 9
Transformations Salon and Spa Open Website Open GBP 717 4.8 ★ 10 12 0.0% 1 1
Unlimited Beauty Empire Open Website Open GBP 109 4.9 ★ 10 127 88.2% 1 3
Indy Hair Clinic Open Website Open GBP 122 4.9 ★ 2 42 0.0% 0 0
Salon 6 Open Website Open GBP 607 4.8 ★ 1 58 0.0% 3 4
Luxe Hair Salón & Spa No Website Open GBP 85 4.9 ★ 1 16 0.0% 1 5
Witch Hazel Open Website Open GBP 435 4.8 ★ 3 44 0.0% 7 9
Salon in the City 814 Open Website Open GBP 176 4.7 ★ 2 0 0% 8 9
Hollywood Beauty Palace Open Website Open GBP 344 5 ★ 1 12 0.0% 2 3
TruReflection Salon Open Website Open GBP 142 4.9 ★ 1 42 0.0% 7 10
Fiore Hair Salon - Premier Hair, Extensions and Nails Salon Open Website Open GBP 393 4.8 ★ 9 58 0.0% 0 3
DL Lowry Open Website Open GBP 686 4.9 ★ 1 113 40.7% 2 5
BeLaVie Hair Salon - Premier Hair Salon and Extensions Open Website Open GBP 350 4.9 ★ 4 56 0.0% 1 1
French Pharmacie Salon Open Website Open GBP 141 4.8 ★ 2 0 0% 3 4
Baydaa Beauty Saloon & Spa No Website Open GBP 135 4.8 ★ 3 10 0.0% 0 2
Glasshouse Salon Open Website Open GBP 144 4.9 ★ 1 5 0.0% 7 8
Indie Mane Salon Open Website Open GBP 320 4.8 ★ 3 55 20.0% 7 8
The Beauty Market salon collective Open Website Open GBP 35 4.8 ★ 1 14 0.0% 0 1

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