Industry Analysis Report

Beauty Salon • Marion Iowa

Total Businesses

24 analyzed in detail

Categories

17 different business types

Services

430 unique service offerings

Top Service

58.3% Hairstyling

Avg Rating

4.8 ★ average

Total Reviews

2,236 across all businesses
Top 10 Most Common Services
#1
Hairstyling
14 businesses (58.3%)
#2
Haircut
12 businesses (50.0%)
#3
Hair extensions
8 businesses (33.3%)
#4
Hair coloring
7 businesses (29.2%)
#5
Makeup services
7 businesses (29.2%)
#6
Balayage
7 businesses (29.2%)
#7
Blowouts
7 businesses (29.2%)
#8
Eyebrow shaping
6 businesses (25.0%)
#9
Hair Stylist
5 businesses (20.8%)
#10
Waxing
5 businesses (20.8%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the beauty salon industry in Marion Iowa. With 430 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 430 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Epic Salon Open Website Open GBP 36 4.9 ★ 5 46 0.0% 19 22
HER Beauty Salon + Spa No Website Open GBP 88 4.9 ★ 1 16 25.0% 20 22
Salon Bellezza Open Website Open GBP 77 4.8 ★ 2 33 0.0% 21 22
Serendipity's Salon and Spa Open Website Open GBP 48 4.7 ★ 1 42 0.0% 18 21
Studio 811 Open Website Open GBP 84 4.8 ★ 1 2 0.0% 21 22
The W Salon No Website Open GBP 38 4.8 ★ 4 0 0% 21 22
Special Effects Salon & Spa No Website Open GBP 28 4.9 ★ 1 14 0.0% 20 22
Modern Valley Hair Company Open Website Open GBP 16 5 ★ 1 27 0.0% 21 22
ONYX Salon Open Website Open GBP 36 5 ★ 1 15 0.0% 21 22
Boho Beauty Co. Open Website Open GBP 50 4.9 ★ 1 18 0.0% 21 22
Skin Addiction Esthetics & Spray Tanning Open Website Open GBP 14 5 ★ 1 36 25.0% 20 22
The Skin Society Open Website Open GBP 48 4.9 ★ 1 9 0.0% 21 22
Sol Beauty Co No Website Open GBP 2 5 ★ 1 11 0.0% 20 22
Cost Cutters Open Website Open GBP 746 4.8 ★ 5 156 0.0% 17 19
Aurora Blush Salon & Bridal Open Website Open GBP 28 4.8 ★ 1 27 0.0% 21 22
The Sanctuary Spa - Marion Open Website Open GBP 129 4.8 ★ 1 2 0.0% 19 22
Natural Tones Hair Salon Open Website Open GBP 15 5 ★ 1 8 0.0% 14 19
Luxi Nails Open Website Open GBP 408 4.9 ★ 1 20 0.0% 19 22
Monica's Hair Design No Website Open GBP 10 5 ★ 1 0 0% 20 22
Amelia Jane Open Website Open GBP 11 4.5 ★ 1 11 0.0% 21 22
SEPHORA Open Website Open GBP 188 4.3 ★ 3 9 100.0% 0 0
Innovations Salon & Spa Open Website Open GBP 53 4.9 ★ 5 16 0.0% 6 19
Acacia Salon & Spa Open Website Open GBP 58 5 ★ 6 32 0.0% 14 20
Inspirations Salon & Spa Open Website Open GBP 25 4.7 ★ 2 35 0.0% 17 20

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