Industry Analysis Report

Beauty Salon • Columbia South Carolina

Total Businesses

24 analyzed in detail

Categories

20 different business types

Services

580 unique service offerings

Top Service

79.2% Hairstyling

Avg Rating

4.8 ★ average

Total Reviews

6,576 across all businesses
Top 10 Most Common Services
#1
Hairstyling
19 businesses (79.2%)
#2
Haircut
16 businesses (66.7%)
#3
Hair coloring
15 businesses (62.5%)
#4
Balayage
13 businesses (54.2%)
#5
Hair highlighting
12 businesses (50.0%)
#6
Updos
12 businesses (50.0%)
#7
Hair extensions
11 businesses (45.8%)
#8
Blowouts
10 businesses (41.7%)
#9
Gloss or Glaze
10 businesses (41.7%)
#10
Bang trim
9 businesses (37.5%)
Industry Insights & Competitive Analysis
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Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the beauty salon industry in Columbia South Carolina. With 580 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 580 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Metropolis Salon Open Website Open GBP 1051 4.9 ★ 5 111 0.0% 13 18
Hyde Salon - Vista Open Website Open GBP 935 4.9 ★ 5 77 14.3% 14 18
The Glow Factory Open Website Open GBP 183 4.9 ★ 3 84 0.0% 16 18
Austral Salon Open Website Open GBP 604 4.8 ★ 7 101 1.0% 13 18
Carolina Hair Studios Open Website Open GBP 678 4.6 ★ 1 53 0.0% 15 18
Five Points Salon Open Website Open GBP 140 4.8 ★ 4 33 0.0% 15 18
Image Makers Salon Open Website Open GBP 118 4.8 ★ 2 0 0% 1 2
process. A Hair Salon Open Website Open GBP 228 4.7 ★ 2 78 0.0% 16 18
Loretta's Hair Boutique Open Website Open GBP 67 4.8 ★ 1 18 0.0% 2 18
The Noir Salon Open Website Open GBP 122 4.8 ★ 1 5 0.0% 2 2
Capelli Salon Open Website Open GBP 113 4.7 ★ 3 16 0.0% 15 18
Urban Nirvana Spa & Salon - Columbia Open Website Open GBP 415 4.6 ★ 4 73 45.2% 5 18
Cline's Salon Vista Open Website Open GBP 141 4.8 ★ 1 39 0.0% 14 18
Tillman Salon - AVEDA Salon Open Website Open GBP 99 4.8 ★ 3 26 0.0% 15 18
Vivid! Color Cut Style Open Website Open GBP 148 4.8 ★ 1 56 0.0% 15 18
Creme De La Creme SC Open Website Open GBP 117 4.8 ★ 4 2 0.0% 1 2
PYNK BUTTERFLY SALON Open Website Open GBP 94 4.7 ★ 2 0 0% 17 18
Salon Bella No Website Open GBP 51 4.7 ★ 1 0 0% 5 18
Wesley's Salon & Spa Open Website Open GBP 61 4.9 ★ 4 14 0.0% 15 18
WellSoul Spa + Salon Open Website Open GBP 157 4.9 ★ 4 6 0.0% 0 1
SEPHORA Open Website Open GBP 313 4.3 ★ 3 9 100.0% 0 1
Ember + Co Open Website Open GBP 112 4.9 ★ 1 18 0.0% 15 18
OCCO Luxury Spa Open Website Open GBP 505 4.6 ★ 5 14 0.0% 13 18
Shine Hair Color & Design Studio Open Website Open GBP 124 4.8 ★ 1 37 0.0% 17 18

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