Industry Analysis Report

Nail Salon • West Des Moines Iowa

Generated on May 08, 2026

Total Businesses

24 analyzed in detail

Categories

17 different business types

Services

380 unique service offerings

Top Service

104.2% Manicure

Avg Rating

4.5 ★ average

Total Reviews

7,842 across all businesses
Top 10 Most Common Services
#1
Manicure
25 businesses (104.2%)
#2
Pedicure
24 businesses (100.0%)
#3
Acrylic nails
19 businesses (79.2%)
#4
Dip powder
16 businesses (66.7%)
#5
Nail art
15 businesses (62.5%)
#6
Gel manicures
14 businesses (58.3%)
#7
Waxing
14 businesses (58.3%)
#8
Nail designs
11 businesses (45.8%)
#9
Nail polish changes
9 businesses (37.5%)
#10
Nail repair
8 businesses (33.3%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the nail salon industry in West Des Moines Iowa. With 380 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 380 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Creative Nail Spa Open Website Open GBP 479 4.8 ★ 3 34 0.0% 16 22
The Nail Lounge Open Website Open GBP 180 4.6 ★ 1 26 0.0% 11 23
Oscar Nail Bar Open Website Open GBP 1816 4.7 ★ 2 47 0.0% 16 22
Sky Nails & Spa Open Website Open GBP 354 4.4 ★ 1 20 0.0% 16 22
Nails For You Open Website Open GBP 222 4.6 ★ 2 26 0.0% 9 18
Star Nail Lounge Open Website Open GBP 426 4.7 ★ 1 28 0.0% 16 22
Purelux Nails & Spa Open Website Open GBP 179 4.4 ★ 1 26 0.0% 13 21
Family Nails Open Website Open GBP 236 4.5 ★ 1 41 0.0% 19 23
Fancy Nails & Lashes No Website Open GBP 125 4.7 ★ 1 11 0.0% 16 23
All About Nails Open Website Open GBP 55 4.4 ★ 1 3 0.0% 20 23
Aria Nails Open Website Open GBP 12 4.7 ★ 3 17 0.0% 20 23
OMG Nails WDM Open Website Open GBP 157 4.4 ★ 1 22 0.0% 16 22
Pro Nails Open Website Open GBP 236 4.5 ★ 1 13 0.0% 19 23
4S NAIL STUDIO Open Website Open GBP 141 4.3 ★ 1 54 14.8% 15 23
KNOCKOUT NAILS Open Website Open GBP 399 4.2 ★ 2 65 10.8% 14 22
Today Nails Open Website Open GBP 162 4.3 ★ 1 5 0.0% 12 21
Mercedies Nails Open Website Open GBP 167 4.2 ★ 2 17 0.0% 16 23
Serenity Couture Salon & Spa Open Website Open GBP 1555 4.8 ★ 9 92 12.0% 15 23
Andy NailBar Open Website Open GBP 207 4.4 ★ 2 24 0.0% 10 20
HD Nails & Microblading No Website Open GBP 58 4.8 ★ 2 14 0.0% 21 23
Walgreens Open Website Open GBP 83 3.2 ★ 8 10 100.0% 11 22
4 SEASONS NAILS & SPA Open Website Open GBP 357 4.5 ★ 3 18 0.0% 6 15
Solies Nail Spa Open Website Open GBP 87 4.7 ★ 1 4 0.0% 13 23
Aloha Nails Open Website Open GBP 149 4.5 ★ 3 24 0.0% 8 22

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