Industry Analysis Report

Beauty Salon • Wichita Kansas

Total Businesses

23 analyzed in detail

Categories

17 different business types

Services

444 unique service offerings

Top Service

91.3% Hairstyling

Avg Rating

4.8 ★ average

Total Reviews

4,797 across all businesses
Top 10 Most Common Services
#1
Hairstyling
21 businesses (91.3%)
#2
Haircut
19 businesses (82.6%)
#3
Hair coloring
12 businesses (52.2%)
#4
Hair extensions
12 businesses (52.2%)
#5
Balayage
11 businesses (47.8%)
#6
Blowouts
10 businesses (43.5%)
#7
Bang trim
7 businesses (30.4%)
#8
Eyebrow threading
6 businesses (26.1%)
#9
Perms
6 businesses (26.1%)
#10
Curly hair
5 businesses (21.7%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the beauty salon industry in Wichita Kansas. With 444 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 444 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
SalonZ Open Website Open GBP 380 4.8 ★ 3 71 9.9% 5 10
Dose Beauty Co Open Website Open GBP 407 4.9 ★ 1 54 3.7% 5 13
Curls Gone Wild Salon Open Website Open GBP 597 4.9 ★ 1 37 0.0% 11 13
Salon Aspire Open Website Open GBP 512 4.9 ★ 5 80 0.0% 2 4
Beauty Con Amor Salon Open Website Open GBP 43 5 ★ 1 9 0.0% 4 8
Bon Salon - Hair Makeup Salon Wichita, KS Open Website Open GBP 31 5 ★ 1 50 0.0% 9 15
Sugar Salon Open Website Open GBP 135 4.7 ★ 1 31 0.0% 8 13
Mary Kate & Company Open Website Open GBP 204 4.8 ★ 6 28 0.0% 6 9
Fringe Salon Open Website Open GBP 187 4.7 ★ 6 4 0.0% 3 8
Meraki Studio Open Website Open GBP 75 4.8 ★ 8 13 0.0% 9 14
House of Hair Salon Open Website Open GBP 201 4.8 ★ 2 53 0.0% 9 15
Progressions Salon & Day Spa Open Website Open GBP 266 4.8 ★ 1 0 0% 2 6
B. Young Salon Open Website Open GBP 126 4.9 ★ 1 4 0.0% 11 13
Headcase Salon Open Website Open GBP 276 4.9 ★ 1 25 0.0% 7 15
Headcase Salon Open Website Open GBP 276 4.9 ★ 1 25 0.0% 7 15
Ninety Seven Salon No Website Open GBP 169 5 ★ 1 13 0.0% 9 14
Planet Hair Open Website Open GBP 494 4.6 ★ 2 71 0.0% 11 14
Beige Beauty Salon Open Website Open GBP 18 4.8 ★ 1 0 0% 12 14
Salon Lavish Open Website Open GBP 125 4.6 ★ 3 33 0.0% 5 6
Source Salon & Co. Open Website Open GBP 68 4.7 ★ 2 3 0.0% 10 14
Emily's A Salon No Website Open GBP 37 4.8 ★ 3 4 0.0% 3 9
HAI SALON Open Website Open GBP 83 4.7 ★ 1 18 0.0% 10 14
Cut Salon Open Website Open GBP 87 4.7 ★ 2 67 0.0% 4 6

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