Industry Analysis Report

Beauty Salon • Ames Iowa

Total Businesses

24 analyzed in detail

Categories

21 different business types

Services

793 unique service offerings

Top Service

75.0% Haircut

Avg Rating

4.8 ★ average

Total Reviews

5,037 across all businesses
Top 10 Most Common Services
#1
Haircut
18 businesses (75.0%)
#2
Hairstyling
17 businesses (70.8%)
#3
Hair coloring
12 businesses (50.0%)
#4
Balayage
12 businesses (50.0%)
#5
Body waxing
10 businesses (41.7%)
#6
Manicure
10 businesses (41.7%)
#7
Hair extensions
9 businesses (37.5%)
#8
Pedicure
8 businesses (33.3%)
#9
Blowouts
7 businesses (29.2%)
#10
Curly hair
7 businesses (29.2%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the beauty salon industry in Ames Iowa. With 793 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 793 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Salon Bonita Open Website Open GBP 359 4.9 ★ 2 36 0.0% 18 23
Valor & Violet Salon Open Website Open GBP 492 4.8 ★ 6 82 30.5% 21 23
Studio7 Salon and Spa Open Website Open GBP 85 4.7 ★ 2 60 0.0% 18 23
Heroic Hair Open Website Open GBP 310 4.7 ★ 9 144 10.4% 21 23
Finesse Spa Salon Open Website Open GBP 209 4.7 ★ 7 147 0.7% 23 23
The Salon In Ames Open Website Open GBP 154 4.6 ★ 1 47 0.0% 21 23
Pure Luxe Salon and Spa No Website Open GBP 76 4.6 ★ 4 78 0.0% 21 23
Leedz Salon Open Website Open GBP 275 4.5 ★ 6 29 0.0% 23 23
Velvet Oak Salon & Spa Open Website Open GBP 62 5 ★ 1 16 0.0% 18 23
SJB Hair Studio Open Website Open GBP 80 5 ★ 1 32 0.0% 20 23
Bella Hair Salon No Website Open GBP 60 4.6 ★ 6 13 0.0% 19 23
Chic Beauty Salon No Website Open GBP 35 4.7 ★ 1 8 0.0% 21 23
Esprit Salon Open Website Open GBP 53 4.9 ★ 1 29 0.0% 17 23
Salon West No Website Open GBP 23 4.8 ★ 3 15 0.0% 5 23
Indigo Aura Spa Open Website Open GBP 22 4.9 ★ 2 15 0.0% 19 23
PCI Academy Ames, IA Open Website Open GBP 810 4.7 ★ 5 88 40.9% 12 23
Salon In The Hills Open Website Open GBP 30 5 ★ 1 41 0.0% 15 23
The Colour Bar Hair Studio No Website Open GBP 32 4.9 ★ 1 0 0% 15 23
Creative Hair Designers No Website Open GBP 17 4.9 ★ 1 10 0.0% 21 23
Salon Roosevelt Open Website Open GBP 22 5 ★ 2 5 0.0% 21 23
Tommy's Salon Open Website Open GBP 55 4.5 ★ 2 39 0.0% 5 23
Supercuts Open Website Open GBP 979 4.7 ★ 5 130 0.0% 21 23
élan esthetics Open Website Open GBP 50 4.7 ★ 1 15 0.0% 18 23
Modern Nails Open Website Open GBP 747 4.8 ★ 1 11 0.0% 19 23

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