Industry Analysis Report

Mortgage Broker • Salinas California

Total Businesses

24 analyzed in detail

Categories

9 different business types

Services

142 unique service offerings

Top Service

29.2% Home purchasing assi...

Avg Rating

4.9 ★ average

Total Reviews

932 across all businesses
Top 10 Most Common Services
#1
Home purchasing assistance
7 businesses (29.2%)
#2
Mortgage refinancing assistance
7 businesses (29.2%)
#3
Mortgage loan application assistance
6 businesses (25.0%)
#4
Mortgage loan shopping assistance
5 businesses (20.8%)
#5
Mortgage rate shopping assistance
4 businesses (16.7%)
#6
Reverse mortgage loan assistance
4 businesses (16.7%)
#7
Adjustable Rate Mortgages
2 businesses (8.3%)
#8
Fha Home Loan
2 businesses (8.3%)
#9
Jumbo Home Loan
2 businesses (8.3%)
#10
Loan Programs
2 businesses (8.3%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the mortgage broker industry in Salinas California. With 142 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 142 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Capitol Mortgage Open Website Open GBP 257 5 ★ 1 32 0.0% 8 21
PrimeLending, A PlainsCapital Company - Salinas Open Website Open GBP 26 5 ★ 2 12 0.0% 15 22
Felix Home Loans No Website Open GBP 57 5 ★ 1 6 0.0% 19 21
Mason-McDuffie Mortgage Corporation Open Website Open GBP 128 5 ★ 1 0 0% 21 21
Loans By CMS Open Website Open GBP 57 5 ★ 6 57 0.0% 19 21
Elite Capital Funding Open Website Open GBP 16 5 ★ 4 9 33.3% 15 22
The Blue Adobe Team~ Oscar Mora Open Website Open GBP 111 5 ★ 2 0 0% 19 21
Premier Mortgage Resources - Ronnie Esparza Open Website Open GBP 47 5 ★ 1 0 0% 19 21
Rubio Mortgage & Realty Open Website Open GBP 11 5 ★ 2 6 0.0% 19 21
Jack Kirk | Premier Mortgage Resources Open Website Open GBP 26 5 ★ 1 14 0.0% 19 21
Blue Adobe Mortgage Open Website Open GBP 19 5 ★ 1 0 0% 19 21
Rafael Garcia-Real Estate and Mortgage Broker Open Website Open GBP 37 5 ★ 3 22 0.0% 19 21
Tony Sanchez - Sanchez & Associates Mortgage Group No Website Open GBP 18 5 ★ 1 0 0% 19 21
Griselda Figueroa Capitol Mortgage Open Website Open GBP 12 5 ★ 1 3 0.0% 8 21
Miguel Santamaria Motto Mortgage Reserve Open Website Open GBP 10 5 ★ 1 2 0.0% 19 21
Steinbeck Real Estate & Steinbeck Mortgage Open Website Open GBP 33 4.8 ★ 6 18 0.0% 21 21
ROOTS Lending Group No Website Open GBP 4 5 ★ 1 3 0.0% 19 21
Platinum Capital Mortgage Open Website Open GBP 9 5 ★ 2 0 0% 0 2
Carmel Mortgage Open Website Open GBP 1 0 0% 21 21
Debbie Resch | Home Loans by Debbie Open Website Open GBP 2 5 ★ 1 0 0% 19 21
Jeff McMullen at CrossCountry Mortgage Open Website Open GBP 30 4.9 ★ 1 0 0% 0 0
Monica Figueroa Motto Mortgage Reserve Open Website Open GBP 3 5 ★ 1 0 0% 19 21
Cinthya N Castaneda Open Website Open GBP 18 5 ★ 2 0 0% 19 21
Chase Mortgage Open Website Open GBP 1 4 ★ 1 0 0% 19 21

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