Industry Analysis Report

Mortgage Broker • Orange California

Total Businesses

24 analyzed in detail

Categories

9 different business types

Services

341 unique service offerings

Top Service

50.0% Home purchasing assi...

Avg Rating

4.8 ★ average

Total Reviews

3,444 across all businesses
Top 10 Most Common Services
#1
Home purchasing assistance
12 businesses (50.0%)
#2
Mortgage refinancing assistance
12 businesses (50.0%)
#3
Mortgage loan shopping assistance
10 businesses (41.7%)
#4
Mortgage loan application assistance
9 businesses (37.5%)
#5
Mortgage rate shopping assistance
9 businesses (37.5%)
#6
Loan Programs
6 businesses (25.0%)
#7
Property closing assistance
5 businesses (20.8%)
#8
Mortgage Lending
5 businesses (20.8%)
#9
New Mortgage
5 businesses (20.8%)
#10
Conventional Loans
5 businesses (20.8%)
Industry Insights & Competitive Analysis
Quick Snap Report
Get Quick Snap $27

For just $27, get a quick analysis comparing your Google Business Profile services with your website to see if they're aligned correctly. Perfect for testing before investing in larger reports. Usually delivered within a few hours, but always less than 24 hours in your email.

Website Guru Report
Get Website Guru Report

If you want to know what your competitors are doing with their website only, this will give you all of what your competitors are doing with their websites and provide a solution that you can add to your website to build up the things you are missing very quickly without rebuilding your website or paying a monthly cost for SEO.

LPRAudit.com Report
Get LPR Audit Report

Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the mortgage broker industry in Orange California. With 341 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 341 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Bank of Hope Open Website Open GBP 17 2.5 ★ 1 0 0% 0 0
All Reverse Mortgage, Inc. (ARLO™) Open Website Open GBP 419 4.9 ★ 2 12 91.7% 18 19
Coastal Pacific Lending Inc. Open Website Open GBP 401 5 ★ 2 3 0.0% 19 19
Trademark Lending DBA Upfront Home Loans Open Website Open GBP 127 5 ★ 2 43 4.7% 13 19
The Mortgage Company Open Website Open GBP 46 4.8 ★ 1 19 0.0% 6 19
First Place Home Loans, Inc. Open Website Open GBP 159 5 ★ 1 49 0.0% 18 19
Loan Exchange LLC Open Website Open GBP 222 5 ★ 1 0 0% 15 19
WeLoan (DBA of Sharp Loan) Open Website Open GBP 326 4.8 ★ 2 44 0.0% 16 19
First American Home Loans Open Website Open GBP 25 4.8 ★ 2 17 0.0% 18 19
Excelsior Mortgage Open Website Open GBP 42 5 ★ 1 9 0.0% 16 19
Trademark Financing Corp. Open Website Open GBP 129 5 ★ 1 21 0.0% 13 19
Team Glasser Home Loans No Website Open GBP 67 5 ★ 4 0 0% 16 19
Square Mortgage No Website Open GBP 35 5 ★ 1 5 0.0% 18 19
One True Loan, Inc. Open Website Open GBP 64 5 ★ 1 71 2.8% 15 19
Mulberry Street Mortgage Open Website Open GBP 48 5 ★ 1 14 0.0% 18 19
Equity Capital Home Loans Open Website Open GBP 33 5 ★ 2 35 0.0% 17 19
Kien Tran - Mortgage Broker - West Capital Lending Open Website Open GBP 57 5 ★ 2 7 0.0% 18 19
Choice Home Mortgage Open Website Open GBP 141 4.7 ★ 3 94 0.0% 1 1
Guild Mortgage - Scott Chaplin Open Website Open GBP 61 5 ★ 2 7 0.0% 13 19
Liberty One Funding Open Website Open GBP 20 5 ★ 1 22 0.0% 18 19
Gem Mortgage Open Website Open GBP 117 5 ★ 1 0 0% 19 19
Marni Jimenez, Real Estate Agent, Grove Realty Open Website Open GBP 79 5 ★ 3 14 100.0% 0 0
Ennkar Open Website Open GBP 60 4.6 ★ 1 7 0.0% 16 19
Optimum First Mortgage Open Website Open GBP 749 4.8 ★ 1 2 0.0% 1 1

🔓 Learn More at LPRAudit.com

Get the data for your company with the Full LPRAudit.com Report and tools, the Website Guru Report, or the basic Comparing your services on your Google Business with your Website only in our Quick Snapshot report.

Learn More →