Industry Analysis Report

Mortgage Broker • Sacramento California

Total Businesses

24 analyzed in detail

Categories

5 different business types

Services

351 unique service offerings

Top Service

45.8% Home purchasing assi...

Avg Rating

4.9 ★ average

Total Reviews

3,557 across all businesses
Top 10 Most Common Services
#1
Home purchasing assistance
11 businesses (45.8%)
#2
Mortgage rate shopping assistance
11 businesses (45.8%)
#3
Mortgage refinancing assistance
11 businesses (45.8%)
#4
Mortgage loan shopping assistance
10 businesses (41.7%)
#5
Mortgage loan application assistance
9 businesses (37.5%)
#6
Property closing assistance
8 businesses (33.3%)
#7
Down Payment Assistance Programs
5 businesses (20.8%)
#8
FHA Loans
5 businesses (20.8%)
#9
Home Equity Loans
5 businesses (20.8%)
#10
Renovation Loans
5 businesses (20.8%)
Industry Insights & Competitive Analysis
Quick Snap Report
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the mortgage broker industry in Sacramento California. With 351 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 351 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Green Haven Capital Inc. Open Website Open GBP 362 5 ★ 1 28 85.7% 2 10
West Coast Mortgage Group Open Website Open GBP 257 5 ★ 2 9 66.7% 6 17
Golden Bay Mortgage Group DRE# 01989440 & NMLS ID# 1403489 Open Website Open GBP 134 5 ★ 1 30 0.0% 3 10
United Wholesale Lending Open Website Open GBP 261 4.6 ★ 4 9 0.0% 7 19
Joseph Kelley "Joe The Mortgage Giant" COO/Partner of Golden Bay Mortgage Group & President of Natomas Chamber of Commerece Open Website Open GBP 109 5 ★ 2 92 0.0% 3 10
The Chris Kennedy Team at Reliant Lending Open Website Open GBP 140 5 ★ 3 45 100.0% 9 14
New Way Mortgage Open Website Open GBP 99 4.9 ★ 2 91 0.0% 9 14
Albert Chavez HomeLoan Team No Website Open GBP 71 5 ★ 1 2 0.0% 7 19
Mason-McDuffie Mortgage Corporation Open Website Open GBP 161 5 ★ 1 0 0% 9 16
Matt the Mortgage Guy Open Website Open GBP 134 5 ★ 2 96 13.5% 5 9
Loan Factory - Sacramento No Website Open GBP 252 5 ★ 1 0 0% 0 6
AFC Mortgage Open Website Open GBP 395 5 ★ 1 3 0.0% 6 19
Guild Mortgage - Jamal Bey Open Website Open GBP 152 4.9 ★ 2 7 0.0% 4 12
Kappel Mortgage Group, Inc. (KMG) Open Website Open GBP 44 5 ★ 2 51 0.0% 7 14
GFL Capital Mortgage Open Website Open GBP 360 5 ★ 2 0 0% 1 3
Jason Mata - American Pacific Mortgage Open Website Open GBP 311 4.9 ★ 1 1 100.0% 6 19
CAPITAL CITY LENDING Open Website Open GBP 24 5 ★ 1 9 0.0% 6 18
Hawkins Home Loans Inc. Open Website Open GBP 71 4.7 ★ 1 21 0.0% 3 9
Ken Clark Jr Open Website Open GBP 22 5 ★ 2 10 0.0% 7 18
Cyrus Mulitalo - Golden Bay Mortgage Group - Mortgage Broker Open Website Open GBP 19 5 ★ 2 49 0.0% 3 10
City Center Financial Open Website Open GBP 24 5 ★ 3 7 0.0% 5 9
PRMG Mortgage Open Website Open GBP 97 4.9 ★ 2 9 0.0% 7 18
Street Home Lending Open Website Open GBP 13 5 ★ 1 0 0% 12 19
PMG Home Loans Open Website Open GBP 45 4.7 ★ 1 0 0% 9 14

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