Industry Analysis Report

Mortgage Broker • San Bernardino California

Total Businesses

23 analyzed in detail

Categories

7 different business types

Services

492 unique service offerings

Top Service

60.9% Mortgage refinancing...

Avg Rating

4.8 ★ average

Total Reviews

970 across all businesses
Top 10 Most Common Services
#1
Mortgage refinancing assistance
14 businesses (60.9%)
#2
Mortgage loan application assistance
13 businesses (56.5%)
#3
Mortgage loan shopping assistance
13 businesses (56.5%)
#4
Home purchasing assistance
12 businesses (52.2%)
#5
Mortgage rate shopping assistance
12 businesses (52.2%)
#6
Property closing assistance
9 businesses (39.1%)
#7
Loan Programs
8 businesses (34.8%)
#8
Reverse mortgage loan assistance
8 businesses (34.8%)
#9
Private Mortgage Insurance
6 businesses (26.1%)
#10
Conventional Loans
5 businesses (21.7%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the mortgage broker industry in San Bernardino California. With 492 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 492 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Arrowhead Mortgage Open Website Open GBP 46 5 ★ 1 51 0.0% 7 12
Jesse Magana - Mortgage Broker Open Website Open GBP 46 5 ★ 2 30 0.0% 7 12
Celer Mortgage inc. Open Website Open GBP 74 4.6 ★ 1 15 0.0% 7 12
Noble Mortgage Open Website Open GBP 12 5 ★ 4 12 0.0% 7 12
Viewpoint Financial Home Loans Open Website Open GBP 98 4.9 ★ 2 48 6.2% 5 8
INLAND HOME MORTGAGE Open Website Open GBP 30 4.8 ★ 4 52 36.5% 6 8
California Republic Mortgage - Mortgage Broker Open Website Open GBP 26 5 ★ 3 64 9.4% 2 8
Broadview Home Loans Open Website Open GBP 52 5 ★ 1 0 0% 5 16
Matthew Rundle - Loan Originator - Westin Mortgage Open Website Open GBP 56 5 ★ 2 21 81.0% 6 14
Damon Burns - Mortgage Broker Open Website Open GBP 52 5 ★ 2 36 0.0% 6 14
PRMG Open Website Open GBP 28 5 ★ 2 0 0% 6 10
Arrowhead Capital Corporation Open Website Open GBP 48 4.9 ★ 1 16 0.0% 7 14
US Bank Mortgage Open Website Open GBP 5 4 ★ 1 15 0.0% 0 0
Bobadilla Finance Team Home Loans: Mortgage Lender & Broker No Website Open GBP 70 5 ★ 1 51 0.0% 0 0
Spot ON Lending Open Website Open GBP 3 5 ★ 2 44 13.6% 7 12
Susan Ferguson Loan Originator Westin Mortgage Open Website Open GBP 11 5 ★ 1 11 100.0% 6 14
Cinch Real Estate + Mortgage Open Website Open GBP 3 5 ★ 2 12 0.0% 5 15
Sunnie Baltes, Mortgage Broker Open Website Open GBP 63 5 ★ 3 66 0.0% 3 10
The Mortgage Phoenix Group Open Website Open GBP 114 5 ★ 4 110 99.1% 1 1
Happy Investments, Inc. San Bernardino CA Open Website Open GBP 2 31 0.0% 0 3
Bank of Hope Open Website Open GBP 17 3.4 ★ 1 0 0% 6 8
Lock n Loan Lending No Website Open GBP 109 5 ★ 2 1 0.0% 1 1
National One Mortgage Corp. Open Website Open GBP 7 5 ★ 2 25 72.0% 0 0

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