Industry Analysis Report

Mortgage Broker • San Jose California

Generated on May 08, 2026

Total Businesses

24 analyzed in detail

Categories

12 different business types

Services

385 unique service offerings

Top Service

50.0% Mortgage loan applic...

Avg Rating

4.8 ★ average

Total Reviews

6,300 across all businesses
Top 10 Most Common Services
#1
Mortgage loan application assistance
12 businesses (50.0%)
#2
Mortgage rate shopping assistance
12 businesses (50.0%)
#3
Mortgage refinancing assistance
12 businesses (50.0%)
#4
Mortgage loan shopping assistance
11 businesses (45.8%)
#5
Home purchasing assistance
10 businesses (41.7%)
#6
Reverse mortgage loan assistance
7 businesses (29.2%)
#7
Property closing assistance
6 businesses (25.0%)
#8
Loan Programs
5 businesses (20.8%)
#9
Jumbo Loans
4 businesses (16.7%)
#10
Purchase Refinance
4 businesses (16.7%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the mortgage broker industry in San Jose California. With 385 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 385 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Jay Grewal — Silicon Valley Broker & Realtor | Top 1% Team | Home Buying, Selling, Commercial & Investment Expert Open Website Open GBP 51 5 ★ 3 38 0.0% 3 10
Bank of Hope Open Website Open GBP 10 2.5 ★ 1 0 0% 4 8
The Mortgage Outlet Open Website Open GBP 145 4.9 ★ 2 45 0.0% 6 16
Loan Factory - We Dare You to Compare Open Website Open GBP 4781 5 ★ 3 31 0.0% 4 8
First Stop Mortgage Corporation Open Website Open GBP 77 4.9 ★ 1 56 0.0% 7 9
InstaMortgage Inc. Open Website Open GBP 276 4.9 ★ 2 15 13.3% 3 12
Rosie Hong Pham - Mortgage Loan Officer Open Website Open GBP 28 4.9 ★ 1 5 0.0% 6 9
Help U Lend Open Website Open GBP 39 5 ★ 1 12 0.0% 7 9
Stephen Wong - Bayone Reic Open Website Open GBP 24 4.7 ★ 5 15 0.0% 8 14
California Capital Mortgage Open Website Open GBP 18 5 ★ 1 7 0.0% 8 16
Wonder Rates Open Website Open GBP 256 4.9 ★ 1 19 0.0% 6 9
Mortgage Magic Open Website Open GBP 23 5 ★ 1 17 0.0% 7 19
Esther Chien Mortgage - The Loan Story Open Website Open GBP 127 5 ★ 2 33 0.0% 3 7
101 Loan and Rob McCarthy - Specialist in Residential, Commercial and Reverse Mortgage Financing No Website Open GBP 43 5 ★ 3 46 0.0% 0 0
Morgan Real Estate & Financial, Inc Open Website Open GBP 37 4.9 ★ 3 26 0.0% 4 8
Change Home Mortgage Open Website Open GBP 29 5 ★ 1 1 0.0% 7 12
Chris Johnson - Assoc. Broker for Affinity Mortgage NMLS #235072 Open Website Open GBP 68 5 ★ 2 120 0.0% 2 8
Jason Shi Open Website Open GBP 48 5 ★ 2 0 0% 4 8
The Hutton Mortgage Team- San Jose Branch Open Website Open GBP 19 4.9 ★ 1 4 0.0% 9 13
Mission San Jose Mortgage Open Website Open GBP 91 5 ★ 1 4 0.0% 0 0
Brandon Knapp at CrossCountry Mortgage Open Website Open GBP 33 5 ★ 1 0 0% 9 13
Yvonne Wu & Maria Chen - The Loan Story Open Website Open GBP 46 5 ★ 1 0 0% 3 7
Sunward Federal Credit Union - Livermore Downtown Open Website Open GBP 12 3.8 ★ 6 0 0% 0 0
The X Mortgage Open Website Open GBP 19 5 ★ 1 12 0.0% 6 9

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