Industry Analysis Report

Swimming Pool Contractor • Urbandale Iowa

Total Businesses

23 analyzed in detail

Categories

20 different business types

Services

357 unique service offerings

Top Service

43.5% General construction

Avg Rating

4.5 ★ average

Total Reviews

2,109 across all businesses
Top 10 Most Common Services
#1
General construction
10 businesses (43.5%)
#2
Winterization
10 businesses (43.5%)
#3
Design
9 businesses (39.1%)
#4
General repairs & maintenance
8 businesses (34.8%)
#5
Swimming pool summerization
7 businesses (30.4%)
#6
Cleaning
6 businesses (26.1%)
#7
Custom Swimming pool design
5 businesses (21.7%)
#8
Fiberglass swimming pool construction
5 businesses (21.7%)
#9
Swimming pool equipment maintenance
5 businesses (21.7%)
#10
Inground pool installation
4 businesses (17.4%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the swimming pool contractor industry in Urbandale Iowa. With 357 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 357 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Premier Pools & Spas Open Website Open GBP 35 4.6 ★ 6 80 0.0% 2 10
Heartland Pool and Spa Open Website Open GBP 33 4.3 ★ 5 30 0.0% 1 7
Swimming Pool Supply Co Open Website Open GBP 333 4.7 ★ 2 0 0% 3 8
River Pools of Des Moines Open Website Open GBP 14 4.7 ★ 1 5 0.0% 0 0
Central Iowa Pool & Spa Open Website Open GBP 538 4.9 ★ 6 0 0% 3 8
WCI Pools & Spas Open Website Open GBP 132 4.9 ★ 1 1 100.0% 5 8
Platinum Pools Iowa - Pool Builders. Fiberglass Pools. Pool Installers. Open Website Open GBP 3 5 ★ 1 60 0.0% 4 8
Oasis Of Iowa Open Website Open GBP 21 5 ★ 3 29 0.0% 4 11
Juarez Excavating & Fiberglass pools Open Website Open GBP 29 4.8 ★ 3 55 3.6% 0 4
Wet Dream Pools - Pool Builders. Pool Installers. Pool Suppliers. Open Website Open GBP 15 4.7 ★ 2 24 0.0% 0 0
ACCO Unlimited Corporation Open Website Open GBP 27 4.4 ★ 5 0 0% 3 12
Pools of Iowa LLC Open Website Open GBP 7 4.4 ★ 1 27 0.0% 4 9
Blue Iowa Pools Open Website Open GBP 21 5 ★ 2 16 0.0% 0 0
BACKYARD PARADISE LLC Open Website Open GBP 16 3.7 ★ 3 32 0.0% 1 1
Pacifico Pools Open Website Open GBP 4 3 ★ 2 41 0.0% 0 0
CMC Pools of Iowa Open Website Open GBP 8 4.3 ★ 4 11 0.0% 1 1
Heritage Pool Supply Open Website Open GBP 75 4.5 ★ 2 0 0% 3 5
Clive Aquatic Center Open Website Open GBP 439 4.5 ★ 3 0 0% 3 6
Water World Ltd Open Website Open GBP 42 4.3 ★ 3 13 0.0% 4 11
Aqua Living Factory Outlets Open Website Open GBP 273 4.7 ★ 1 8 100.0% 5 8
Premier Pool Service Open Website Open GBP 11 5 ★ 4 29 0.0% 2 10
Tidy Pool & Spa Co No Website Open GBP 4 4 ★ 1 0 0% 4 7
Royale Pools Open Website Open GBP 29 3.8 ★ 3 29 0.0% 0 0

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