Industry Analysis Report

Auto body shop • Urbandale Iowa

Total Businesses

25 analyzed in detail

Categories

30 different business types

Services

669 unique service offerings

Top Service

60.0% Steering & suspensio...

Avg Rating

4.7 ★ average

Total Reviews

6,089 across all businesses
Top 10 Most Common Services
#1
Steering & suspension repair
15 businesses (60.0%)
#2
Body & Trim
12 businesses (48.0%)
#3
Auto engine diagnostic
11 businesses (44.0%)
#4
Brakes
11 businesses (44.0%)
#5
Oil change
11 businesses (44.0%)
#6
Tires
10 businesses (40.0%)
#7
Air conditioning
10 businesses (40.0%)
#8
Battery
10 businesses (40.0%)
#9
Wheel alignment
9 businesses (36.0%)
#10
Painting
9 businesses (36.0%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 25 businesses reveals critical competitive intelligence for the auto body shop industry in Urbandale Iowa. With 669 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 669 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Graham Collision Open Website Open GBP 617 4.8 ★ 5 41 0.0% 12 19
Lithia Body & Paint of Des Moines Open Website Open GBP 64 3.8 ★ 7 20 0.0% 13 21
Absolute Auto Repair Open Website Open GBP 284 4.8 ★ 1 39 0.0% 19 21
Stew Hansen Collision Center - Urbandale Open Website Open GBP 6 4.8 ★ 1 1 0.0% 7 17
Iowa Auto Repair Open Website Open GBP 120 4.8 ★ 1 0 0% 13 20
Maaco Auto Body Shop & Painting Open Website Open GBP 116 4.3 ★ 3 98 0.0% 13 21
Caliber Collision Open Website Open GBP 214 4.9 ★ 6 5 0.0% 12 20
Stew Hansen Collision Center - Clive Open Website Open GBP 240 4.4 ★ 1 54 0.0% 8 20
Acheson Auto Works Open Website Open GBP 389 4.8 ★ 1 13 0.0% 13 23
Minor Wreck Express Open Website Open GBP 156 4.8 ★ 5 36 80.6% 10 18
Premier Automotive Service Open Website Open GBP 630 4.8 ★ 9 100 0.0% 17 23
Higgins Plaza Service Open Website Open GBP 300 4.7 ★ 4 49 0.0% 18 21
Willis Collision Center Open Website Open GBP 301 4.8 ★ 6 84 0.0% 12 21
J & K Automotive Open Website Open GBP 506 4.8 ★ 10 70 0.0% 18 21
Ultimate Automotive Service Center Open Website Open GBP 862 4.8 ★ 3 13 0.0% 12 20
Auto Artists Open Website Open GBP 39 5 ★ 1 22 0.0% 17 21
Olson's Body & Paint, Inc. Open Website Open GBP 122 4.8 ★ 1 22 9.1% 0 0
Body Shop - Charles Gabus Ford Open Website Open GBP 34 4.1 ★ 4 19 0.0% 12 19
Shade Tree Auto Urbandale Open Website Open GBP 135 4.9 ★ 1 37 0.0% 18 21
Dent Eliminators Open Website Open GBP 83 4.4 ★ 1 33 0.0% 12 20
Merrill Axle and Wheel Services Inc. Open Website Open GBP 202 4.8 ★ 6 28 42.9% 1 4
Merrill Axle and Wheel Services Inc. Open Website Open GBP 202 4.8 ★ 6 28 42.9% 1 4
Acheson Auto Body and Service Center Open Website Open GBP 49 4.8 ★ 1 17 0.0% 1 14
All Pro Servicenter Open Website Open GBP 323 4.7 ★ 8 148 10.1% 12 20
Lane's Automotive Service and Repair Open Website Open GBP 95 4.6 ★ 1 36 0.0% 13 21

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