Mortgage Broker • Layton Utah
For just $27, get a quick analysis comparing your Google Business Profile services with your website to see if they're aligned correctly. Perfect for testing before investing in larger reports. Usually delivered within a few hours, but always less than 24 hours in your email.
If you want to know what your competitors are doing with their website only, this will give you all of what your competitors are doing with their websites and provide a solution that you can add to your website to build up the things you are missing very quickly without rebuilding your website or paying a monthly cost for SEO.
Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.
Highlight: This is to fix both your Google Profile and your Website, the most robust solution.
This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the mortgage broker industry in Layton Utah. With 187 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.
We're showing you the top 10 most common services your competitors are using. With 187 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.
This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:
It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.
The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.
Key Competitive Analysis Points:
| Company Name | Website | Open GBP | Reviews | Rating | # Categories | # Services | % Descriptions | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 3mi Competitors | 5mi Competitors |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| American Pacific Mortgage Layton (NMLS #1446817) | Open Website | Open GBP | 204 | 1 | 10 | 0.0% | ✓ | ✓ | — | — | — | — | ✓ | — | — | — | 16 | 23 | |
| Coventry Mortgage of Utah Inc. | Open Website | Open GBP | 413 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 13 | 22 | |
| PRMI Home Financing | Open Website | Open GBP | 268 | 1 | 12 | 100.0% | — | — | — | — | — | — | — | ✓ | — | — | 19 | 22 | |
| Summit Home Loans | Open Website | Open GBP | 628 | 2 | 11 | 9.1% | — | — | ✓ | ✓ | ✓ | ✓ | — | — | ✓ | ✓ | 7 | 21 | |
| Brett Wilson - Preferred Rate | Open Website | Open GBP | 46 | 2 | 8 | 75.0% | — | — | — | — | — | — | — | — | — | — | 5 | 19 | |
| Hometown Mortgage, Co. | Open Website | Open GBP | 18 | 1 | 14 | 0.0% | — | — | — | — | — | — | — | ✓ | — | — | 19 | 22 | |
| Lifetime Home Loans - Co. NMLS #1861406 | Open Website | Open GBP | 52 | 1 | 12 | 0.0% | — | — | ✓ | ✓ | ✓ | ✓ | — | — | ✓ | ✓ | 17 | 22 | |
| Utah Independent Mortgage Corp - NMLS #1795032 | Open Website | Open GBP | 135 | 2 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 19 | 22 | |
| James Hirst Loan Officer NMLS# 880547 American Pacific Mortgage Layton | Open Website | Open GBP | 23 | 1 | 11 | 0.0% | ✓ | ✓ | — | — | — | — | — | ✓ | — | — | 16 | 23 | |
| Burke Christensen Loan Officer NMLS#308203 American Pacific Mortgage Layton | Open Website | Open GBP | 12 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 16 | 23 | |
| Garrett Hansen, AMP - Diversified Home Loans | Open Website | Open GBP | 91 | 1 | 1 | 100.0% | — | — | — | — | — | — | — | — | — | — | 20 | 22 | |
| Guild Mortgage - Zachary Hayes | Open Website | Open GBP | 79 | 2 | 7 | 0.0% | ✓ | ✓ | — | — | — | — | ✓ | — | — | — | 13 | 21 | |
| Guild Mortgage Company | Open Website | Open GBP | 183 | 2 | 7 | 0.0% | ✓ | ✓ | — | — | — | — | ✓ | — | — | — | 15 | 22 | |
| Advantage Mortgage Home Loans | Open Website | Open GBP | 52 | 1 | 7 | 0.0% | — | — | ✓ | ✓ | ✓ | ✓ | — | — | ✓ | ✓ | 8 | 18 | |
| Cornerstone Home Lending - The Tim Hawkes Team | Open Website | Open GBP | 83 | 6 | 71 | 0.0% | — | — | — | — | — | — | — | — | — | — | 19 | 22 | |
| FastTrack Mortgage, Inc. | Open Website | Open GBP | 97 | 1 | 30 | 0.0% | — | — | ✓ | ✓ | ✓ | ✓ | — | — | ✓ | ✓ | 2 | 7 | |
| Steve Wilcox - Fulcrum Home Loans | Open Website | Open GBP | 188 | 2 | 4 | 0.0% | — | — | ✓ | ✓ | ✓ | ✓ | — | — | — | — | 19 | 22 | |
| Guild Mortgage - Brady Peterson | Open Website | Open GBP | 20 | 2 | 7 | 0.0% | ✓ | ✓ | — | — | — | — | ✓ | — | — | — | 13 | 21 | |
| Primary Residential Mortgage, Inc. - The Dale Stanford Team | Open Website | Open GBP | 155 | 1 | 13 | 0.0% | — | — | — | — | — | — | — | ✓ | — | — | 19 | 22 | |
| Guild Mortgage - Jess Patterson | Open Website | Open GBP | 15 | 2 | 7 | 0.0% | ✓ | ✓ | — | — | — | — | ✓ | — | — | — | 13 | 21 | |
| Ashby Financial Group, LC | Open Website | Open GBP | 42 | 2 | 30 | 0.0% | — | — | ✓ | ✓ | ✓ | ✓ | — | — | ✓ | ✓ | 11 | 22 | |
| Dale Stanford | Branch Manager | Primary Residential Mortgage, Inc. | Open Website | Open GBP | 43 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 19 | 22 | |
| Jen Jones Branch Manager/ Loan Originator NMLS #247020 American Pacific Mortgage Layton | Open Website | Open GBP | 10 | 1 | 11 | 0.0% | ✓ | ✓ | — | — | — | — | — | ✓ | — | — | 16 | 23 | |
| Veritas Funding - Layton | Home Loans and Refinance | Open Website | Open GBP | 34 | 2 | 18 | 100.0% | — | — | — | — | — | — | — | — | — | — | 20 | 22 |