Industry Analysis Report

Real Estate Agent • Layton Utah

Generated on May 07, 2026

Total Businesses

22 analyzed in detail

Categories

10 different business types

Services

129 unique service offerings

Top Service

40.9% Buying agent service...

Avg Rating

4.9 ★ average

Total Reviews

1,806 across all businesses
Top 10 Most Common Services
#1
Buying agent services
9 businesses (40.9%)
#2
First-time home buyer services
9 businesses (40.9%)
#3
Luxury property buying & sales
9 businesses (40.9%)
#4
Real estate investing
9 businesses (40.9%)
#5
New construction sales & leasing
8 businesses (36.4%)
#6
Seller's agent services
8 businesses (36.4%)
#7
Foreclosed property sales
7 businesses (31.8%)
#8
Relocation assistance
7 businesses (31.8%)
#9
New construction services
6 businesses (27.3%)
#10
Commercial property buying & sales
5 businesses (22.7%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

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Why This Data is Important for Your Business

This comprehensive analysis of 22 businesses reveals critical competitive intelligence for the real estate agent industry in Layton Utah. With 129 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 129 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Juli & Brett Real Estate - KW Success Open Website Open GBP 342 5 ★ 2 26 0.0% 18 18
Doug Cary Realtor | Century 21 Open Website Open GBP 308 5 ★ 4 5 40.0% 0 0
Graham Allen Real Estate, Real Broker LLC Open Website Open GBP 122 5 ★ 1 34 0.0% 17 18
Mike Layton Real Estate at KW Success Keller Williams Realty Open Website Open GBP 33 4.9 ★ 1 14 0.0% 18 18
Matt & Josh Sales Team RE/MAX Associates No Website Open GBP 59 5 ★ 3 0 0% 18 18
My Utah Agents Open Website Open GBP 176 5 ★ 2 8 0.0% 18 18
Windermere Real Estate - Layton Open Website Open GBP 30 4.8 ★ 1 5 0.0% 17 18
Sarah Lipich and Tyler Lipich | The Lipich Group, LLC Open Website Open GBP 71 4.9 ★ 4 17 0.0% 0 0
Stephanie Phipps Real Estate Keller Williams Open Website Open GBP 50 4.9 ★ 1 0 0% 18 18
Key Utah Realtors Open Website Open GBP 95 5 ★ 1 14 0.0% 18 18
Keller Williams Success Realty - Northern Utah Home Team Open Website Open GBP 86 4.9 ★ 6 3 0.0% 18 18
Smithing Group Real Estate Open Website Open GBP 36 5 ★ 1 6 0.0% 18 18
Ryan Ogden, Agent For Free, Realtypath Open Website Open GBP 94 4.9 ★ 1 2 0.0% 17 18
Adam Speth – Top Realtor in Layton Utah | The Speth Group (RE/MAX) Open Website Open GBP 51 4.8 ★ 3 14 0.0% 18 18
Brady Boren - Realtor Open Website Open GBP 30 5 ★ 1 16 0.0% 17 18
KW Legacy Keller Williams Realty Layton Open Website Open GBP 39 4.3 ★ 1 0 0% 18 18
RE/MAX Associates Layton Open Website Open GBP 19 3.9 ★ 5 3 0.0% 18 18
Stephen Dredge Utah Real Estate Open Website Open GBP 61 5 ★ 1 10 0.0% 15 18
Young Real Estate Team at eXp Realty Open Website Open GBP 22 5 ★ 1 8 0.0% 14 18
Amanda Grove - REAL BROKER Open Website Open GBP 27 5 ★ 4 14 0.0% 0 0
Emily Aguilar Open Website Open GBP 26 5 ★ 2 21 0.0% 17 18
Knection Homes Open Website Open GBP 29 5 ★ 1 14 0.0% 18 18

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