Industry Analysis Report

Mortgage Broker • Saint George Utah

Total Businesses

25 analyzed in detail

Categories

5 different business types

Services

189 unique service offerings

Top Service

28.0% Conventional FNMA/FH...

Avg Rating

4.9 ★ average

Total Reviews

3,215 across all businesses
Top 10 Most Common Services
#1
Conventional FNMA/FHLMC
7 businesses (28.0%)
#2
Down Payment Assistance
7 businesses (28.0%)
#3
FHA
7 businesses (28.0%)
#4
Home equity options
7 businesses (28.0%)
#5
Jumbo
7 businesses (28.0%)
#6
USDA
7 businesses (28.0%)
#7
VA
7 businesses (28.0%)
#8
Home purchasing assistance
5 businesses (20.0%)
#9
Mortgage loan application assistance
5 businesses (20.0%)
#10
Mortgage loan shopping assistance
5 businesses (20.0%)
Industry Insights & Competitive Analysis
Quick Snap Report
Get Quick Snap $27

For just $27, get a quick analysis comparing your Google Business Profile services with your website to see if they're aligned correctly. Perfect for testing before investing in larger reports. Usually delivered within a few hours, but always less than 24 hours in your email.

Website Guru Report
Get Website Guru Report

If you want to know what your competitors are doing with their website only, this will give you all of what your competitors are doing with their websites and provide a solution that you can add to your website to build up the things you are missing very quickly without rebuilding your website or paying a monthly cost for SEO.

LPRAudit.com Report
Get LPR Audit Report

Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 25 businesses reveals critical competitive intelligence for the mortgage broker industry in Saint George Utah. With 189 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 189 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
The Staples Group at Sun American Mortgage Open Website Open GBP 871 5 ★ 3 0 0% 24 24
Mortgage HQ Open Website Open GBP 137 5 ★ 1 40 0.0% 24 24
People's Home Mortgage Open Website Open GBP 283 5 ★ 1 51 2.0% 24 24
First Colony Mortgage St George Branch Open Website Open GBP 180 4.9 ★ 1 0 0% 24 24
Utah Mortgage Open Website Open GBP 82 5 ★ 1 13 0.0% 24 24
Academy Mortgage St. George Open Website Open GBP 141 4.8 ★ 1 0 0% 24 24
Gold Star Mortgage - St. George Open Website Open GBP 207 4.9 ★ 1 0 0% 24 24
Epic Home Mortgage Open Website Open GBP 86 5 ★ 1 14 0.0% 24 24
Platinum Mortgage Inc Open Website Open GBP 74 4.9 ★ 1 23 0.0% 24 24
Sun American Mortgage - Joule Plaza Open Website Open GBP 66 5 ★ 1 0 0% 24 24
Scott Gibson | Intercap Lending, Inc. Open Website Open GBP 150 5 ★ 1 8 0.0% 24 24
Hope Orton - Intercap Lending Open Website Open GBP 31 5 ★ 2 4 0.0% 24 24
Heritage Reverse Mortgage Open Website Open GBP 162 4.9 ★ 1 46 0.0% 24 24
Guild Mortgage - Chantry Abbott Open Website Open GBP 124 5 ★ 2 7 0.0% 24 24
Guild Mortgage - Alex Hernandez Open Website Open GBP 56 5 ★ 2 7 0.0% 24 24
Fidelity Mortgage Team - St George Open Website Open GBP 68 5 ★ 4 0 0% 24 24
Guild Mortgage - Matt Hickman Open Website Open GBP 35 5 ★ 2 7 0.0% 24 24
Guild Mortgage - Debbie Hartman Open Website Open GBP 76 5 ★ 2 7 0.0% 24 24
Patriot Home Mortgage Open Website Open GBP 98 4.6 ★ 1 0 0% 24 24
Guild Mortgage - Scott Stout Open Website Open GBP 107 5 ★ 2 7 0.0% 24 24
Geralann Tabet No Website Open GBP 92 4.9 ★ 2 9 0.0% 24 24
Intercap Lending | St. George Branch Open Website Open GBP 6 5 ★ 2 9 0.0% 24 24
Veritas Funding - St. George | Home Loans and Refinance Open Website Open GBP 39 4.6 ★ 2 18 100.0% 24 24
Guild Mortgage Company Open Website Open GBP 22 4.1 ★ 2 7 0.0% 24 24
Guild Mortgage Company Open Website Open GBP 22 4.1 ★ 2 7 0.0% 24 24

🔓 Learn More at LPRAudit.com

Get the data for your company with the Full LPRAudit.com Report and tools, the Website Guru Report, or the basic Comparing your services on your Google Business with your Website only in our Quick Snapshot report.

Learn More →