Industry Analysis Report

Mortgage Broker • West Valley City Utah

Total Businesses

23 analyzed in detail

Categories

9 different business types

Services

399 unique service offerings

Top Service

56.5% Home purchasing assi...

Avg Rating

5.0 ★ average

Total Reviews

7,688 across all businesses
Top 10 Most Common Services
#1
Home purchasing assistance
13 businesses (56.5%)
#2
Mortgage refinancing assistance
13 businesses (56.5%)
#3
Mortgage loan application assistance
12 businesses (52.2%)
#4
Mortgage loan shopping assistance
11 businesses (47.8%)
#5
Mortgage rate shopping assistance
11 businesses (47.8%)
#6
Property closing assistance
9 businesses (39.1%)
#7
Home Loans
8 businesses (34.8%)
#8
Adjustable Rate Mortgage
7 businesses (30.4%)
#9
Reverse mortgage loan assistance
7 businesses (30.4%)
#10
Jumbo Loans
7 businesses (30.4%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the mortgage broker industry in West Valley City Utah. With 399 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 399 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Direct Rate Home Loans, Inc. Open Website Open GBP 937 4.9 ★ 2 15 0.0% 5 14
City Creek Mortgage Open Website Open GBP 2855 5 ★ 3 40 0.0% 1 2
Utah Low Rate / Utah Mortgage / Utah Home loans Open Website Open GBP 109 5 ★ 5 0 0% 8 14
SecurityNational Mortgage Company Open Website Open GBP 219 4.9 ★ 1 10 0.0% 10 15
Mortgage Lending LLC Open Website Open GBP 21 4.8 ★ 1 57 0.0% 8 13
Axent Funding Open Website Open GBP 171 5 ★ 1 48 0.0% 8 13
Christian Roberts Mortgage Open Website Open GBP 334 5 ★ 1 8 37.5% 8 14
Adam West Mortgage Team - Powered by UMortgage Open Website Open GBP 212 5 ★ 1 16 0.0% 0 2
WISE Home Lending Open Website Open GBP 156 5 ★ 3 8 100.0% 8 14
Tyler Harward - SecurityNational Mortgage Company Loan Officer Open Website Open GBP 62 5 ★ 1 0 0% 10 15
Roesner Team- Rely Home Loans Open Website Open GBP 53 4.9 ★ 1 13 0.0% 8 13
Top Level Home Loans LLC Open Website Open GBP 18 5 ★ 1 10 20.0% 8 13
CFG Home Loans Open Website Open GBP 270 5 ★ 2 72 0.0% 0 0
West Ridge Financial Open Website Open GBP 202 4.9 ★ 2 41 63.4% 0 0
Pamela Boughn - SecurityNational Mortgage Company Loan Officer Open Website Open GBP 79 5 ★ 1 10 0.0% 10 15
Utah Mortgage Resource Open Website Open GBP 52 5 ★ 1 38 0.0% 0 0
Loan Remedy Open Website Open GBP 308 5 ★ 2 97 37.1% 1 10
Altius Mortgage Open Website Open GBP 589 4.9 ★ 2 12 100.0% 1 3
Chloe Mccombs - SecurityNational Mortgage Company Loan Officer Open Website Open GBP 32 5 ★ 1 10 0.0% 10 15
Cyprus Credit Union Home Loans Open Website Open GBP 433 4.9 ★ 5 5 0.0% 4 8
Advanced Funding Home Mortgage Loans Open Website Open GBP 143 4.9 ★ 2 91 60.4% 6 14
Utah Mortgage Loan Corporation Open Website Open GBP 157 4.9 ★ 1 0 0% 0 1
Matt Barrett | Intercap Lending, Inc. Open Website Open GBP 276 4.9 ★ 2 14 7.1% 2 10

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